Dumping the Price Dump Call
The research team at Molloy Sales Development Group was asked to explore two types of customer phone interactions: Price shoppers, and price dumps.
Premium Performance at a Value Price
Kenda USA combined “smooth and rough” at a special dual product launch event on Oct. 29 at the Vegas Off Road Experience compound in Boulder City, Nev., located about 25 miles outside of Las Vegas.
Sumitomo Receives Digital Tech Award for New App
Sumitomo Rubber North America has been presented with Ventana Research’s 2017 Leadership Award for Digital Technology for their work on an innovative iPad app.
TIA Releases 2018 OTR Conference Session Lineup
The Tire Industry Association (TIA), has released the official session lineup for the 63rd Annual Off-the-Road (OTR) Conference.
Toyota Wiring Attracts Rodents, Class Action Suit
A proposed class action was moved from a state to federal court in Massachusetts this week that accuses Toyota of incorporating soy-based materials in some of its cars’ electrical wiring systems, baiting rodents to gnaw the wiring but refusing to cover repairs under warranty.
Mitchell 1 and ASE Present 2017 Technician of the Future Award
Jacob Tully of Alexandria, Ky. is the 2017 Mitchell 1 / Automotive Service Excellence (ASE) Technician of the Future!
Women in Auto Care Announces 2017 Automotive Communications Awards
Women in Auto Care has announced the winners of the 2017 Automotive Communications Awards.
Hercules’ New Ironman Polar Trax WPS Sizes
Hercules Tire is pleased to announce three new sizes in the Ironman Polar Trax WPS winter tire line-up.
TBC Brands Expands Grand Prix Tour RS Line
TBC Brands, one of the largest distributors of private brand tires in North America, has added seven new sizes to the Grand Prix Tour RS passenger touring line.
Hunter Wheel Balancer Required by OEs
Hunter’s Road Force Elite wheel balancer is now required equipment by several OE dealerships including BMW, GM Hyundai, Jaguar/Land Rover, Kia, Mercedes-Benz, Porsche, Subaru, Tesla and Volkswagen/Audi.
