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Women in Auto Care Announces 2017 Automotive Communications Awards

Women in Auto Care has announced the winners of the 2017 Automotive Communications Awards.


Women in Auto Care has announced the winners of the 2017 Automotive Communications Awards. The recipients were honored during the Women in Auto Care press conference and reception, on Oct. 31, during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

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The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

“The creativity in this year’s submissions is inspiring,” said Sarah Shelstrom, marketing committee chair, Women in Auto Care. “The companies continue to ‘wow’ us year after year. We congratulate the winners and we look forward to next year’s submissions.”

Business-to-Consumer Awards

Television Commercial

  • DENSO: “Win” – DENSO Iridium Spark Plugs – NHRA Champion Jason Line

Print/Electronic Ad        

  • Federal-Mogul Motorparts: Independent Testing Ad – More Than 5X

Print or Digital Display Ad

  • Lumileds (PHILIPS Automotive Lighting): PHILIPS LED Lighting Display Ad Campaign: Turn On, Turn Heads

Direct Mail Piece or Campaign/Newsletter         

  • Federal-Mogul Motorparts: Garage Gurus- Garage Forum Newsletter

Magazine Article              

  • B’laster Corporation/Radius Communications: Penetrant vs. Lubricant, What’s the Freakin’ Difference?

Education Article             

  • Federal-Mogul Motorparts:

Video – Demo Video, Training, Educational

  • Dayco Products: Dayco – Timing Belt Replacement and Awareness

Brochures, Booklets, Handouts

  • Traction Factory/Snap-on Tools: Snap-on PT850 “Goldilocks Storybook”

Special Promotions/Promotional Events               

  • Federal-Mogul Motorparts: #ThingsWorthBrakingFor Contest

Car Care Clinics

  • Cowichan Auto Repair: Best Education Seminar

Posters and Signage        

  • Federal-Mogul Motorparts: POS Repair Shop – Fel-Pro Leak Awareness Campaign


  • Lumileds (Philips Automotive Lighting): Philips Automotive Bulb Look Up

Social Media Campaign

  • Trico Products Corporation / Gelia: Defensive Driving 101 Shareable Videos

Application for Mobile Device

  • Federal-Mogul Motorparts: Garage Gurus App for Mobile Device

YouTube Video                  

  • Cottman Transmission and Total Auto Care: Transmission Physician Educational Video Series

Media Outreach Towards Non-English Speaking Audience             

  • Federal-Mogul Motorparts: Garage Gurus Training

Media Outreach to Female Audience    

  • EXTEND PERFORMANCE: Technician.Academy Podcasts

Best 360 Degree Marketing Campaign

  • Autoshop Solutions: Silver Lake Auto & Tire Centers Integrated Marketing Campaign

Business-to-Business Awards

Ad Campaign to Distribution/Retail Audience

  • GWC Warranty: Older & Bolder

Ad Campaign to Technician/Repair Audience    

  • Traction Factory/Snap-on Tools: Snap-on PT850 Product Launch

Ad – Best Use of Graphic (to either distribution/retail or technician/ repair audience)

  • TFI Envision, Inc.: Standard “The Turbocharger” Multi-Channel Campaign

Ad – Best Use of Copy (to either distribution/ retail or technician/repair audience)

  • Gates Corporation: Be System Smart Ad

Corporate Image Campaign         

  • Gates Corporation: Building Blocks Campaign

Campaign (to either distribution/ retail or technician audience

  • The NOCO Company: NOCO Brand Awareness Campaign for Distributor Tradeshow

Training Materials            

  • Autoshop Solutions: Building a Winning Culture: Bring Out the Best in Your Best

Magazine Article – Technical       

  • Mobile Air Conditioning Society (MACS) Worldwide: MACS Service Report October 2016

Magazine Article – General Market/Special Interest        

  • YourMechanic: Collaboration Over Competition: Dealerships and Disruptors Working Together

Newsletter to Customer or “External Audience”               

  • Federal-Mogul Motorparts: B2T/ Garage Gurus Monthly Newsletter

Logo Design/Usage          

  • EXTEND PERFORMANCE : Respect is Learned

Website – Analytics Showing Success of New Website     

  • Marx Group: Marx Group Website


  • Brake Parts Inc/NAPA Brakes: NAPA Brakes Ultra Premium Coated Rotor Launch Kit

Special Promotion and/or Promotional Event    

  • MAHLE Aftermarket Inc.: MAHLE “Drive With the Original” Promotion


  • Lumileds (Philips Automotive Lighting): Philips Ultinon Packaging

Social Media Efforts        

  • Purolator: Change Your Cabin Air Filter!


  • GWC Warranty: Accelerate

App for a Mobile Device

  • A. Williams: NA Williams Rep Link

YouTube Video                  

  • TFI Envision, Inc.: Standard “The Turbocharger”

Advertising Campaign Case Study Video

Media Outreach to Female Audience    

  • EXTEND PERFORMANCE : Technician.Academy Podcasts

Best 360 Degree Marketing Campaign   

  • MAHLE Aftermarket Inc.: Introduction of the MAHLE Original Gaskets Brand

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