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Taking the Long View: Today’s Dealers See the Long Term Benefits of Private Brands

nal exposure that would make them more well-known among consumers. And today, they enjoy much the same level of technology as the majors, but dealers often face an uphill battle convincing consumers of their quality and performance. Most importantly for dealers, however, is that unlike the major brands, private brand lines deliver the territory exclusivity

Changing To Meet Changing Needs

Changing To Meet Changing Needs Changes in the medium-duty truck market, as well as rising fuel prices, are driving many of the changes we are now seeing in tires for these vehicles. According to industry statistics, the most popular replacement tire sizes for medium duty commercial trucks from 1996 to 1998 were: 11R22.5, 285/75R22.5 and

Best Practices: Basics of Fleet Tire Maintenance Will Keep Customers Truckin’

Best Practices Basics of Fleet Tire Maintenance Will Keep Customers Truckin’ Even in these booming economic times, when the trucking industry appears to be spending more money on new equipment and tires, truck fleets are still looking to squeeze every penny out of their tire investments. A good truck fleet will buy the best tires

What’s the Real Value?: Methods Vary, But Calculating the Cost/Value of Truck Tires is Key

What’s the Real Value? Methods Vary, But Calculating the Cost/Value of Truck Tires is Key Finding ways to save money is important to any business. No owner wants to see more money going out the door than is coming in. Commercial fleets are no different. The costs of equipment, salaries and repairs can be high,

Industry Report

Michelin signs eight more retreaders, now claims 38

Bringing You the Best – Brick by Brick

I learned a long time ago that when you ask an honest question you should expect an honest answer. Especially if it’s about something the person you’re speaking with truly values.The whirlwind of dealer and industry meetings over the past few months has given me the opportunity to renew old friendships and meet a lot

Bright Future Ahead?

Bright Future Ahead? It’s easy to forget sometimes that private branders even exist. They are rarely involved in controversy, are often not thought of as being on the cutting edge, and, for the most part, seem to remain in the background of a very public industry. But nothing could be further from the truth. Some

Industry Report

Changing of the GuardDavid Poisson Resigns from TANA; Heads To Private Sector Job

Wet ‘N’ Wild

Wet ‘N’ Wild When it comes to wet weather tires, the story is simple. One tire manufacturer created what was termed as the first dedicated rain tire line, and other tire makers followed suit. But, the evolution of the rain tire hasn’t stopped there. The ability to evacuate water quickly has always been an expressed

Writer’s Block

Much like the current temperature here in northeast Ohio, my brain has gone into a freeze. I’ve become dysfunctional, struggling to come up with some thought provoking subject matter for my column this month.