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The Right Mix: Maximize Both Tire Sales and Vehicle Service Profits

I have coached thousands of tire dealers on how to increase their service business, but, sometimes, a sharper focus on service can diminish tire sales or change mix percentages. Is that a bad thing? Absolutely! Tiremakers, programs, franchisees and tire retailers have all created business, staffing and facility models that worked on paper. Some had

Grab That Cash: “Profit” is Not a Dirty Word; You Should Net 30% Cash Profits

When you’re doing your annual business plan (You do write one each year, don’t you?), do you set simple, easily achievable goals? Or, do you push the envelope with goals that will be hard to reach? That alone says a lot about your management style. More importantly, though, do you write a plan for the

Revealing Your Potential: The Complete Business Makeover

When was the last time you looked at your tire dealership – not as a business manager but as an objective observer? If it’s been a while, take a step back and really study your business. What do you see? Sagging sales? Unbalanced balance sheets? Peeling paint? If you’re suffering from any of those, it

What Really Matters: Tire Dealers Can Uncover Profits by Redirecting Their Focus

Over the past few years, I have had the pleasure of serving some of the best tire dealerships in the U.S. and Canada. Last year alone, we coached more than 1,000 tire dealerships. The majority of the owners wanted something to change. They could identify exactly what it was but could not move it by

Eagle Eye on Growth: Jack Williams Tire Zeros in on Relationships, Profitability at Annual Meeting

Jack Williams Tire Zeros in on Relationships, Profitability at Annual Meeting

That Time Again

Change, as anyone will tell you, is inevitable. And so it is with the International Tire Expo, which moved to a new hall in the massive Las Vegas Convention Center (LVCC) last year, and features a slimmed down program in 2003.

Several tire shops bring home ASE awards in 2023

ASE revealed its 2023 award winners across auto, collision, truck, bus, parts and training sectors for service excellence.

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ASE Introduces EV Certification Vouchers and Safety Standards

There are two tests in this series: the xEV electrical safety awareness; and the xEV technician electrical safety.

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Don’t Let Electrification Shock Your Shop

As a 50-year veteran of the tire industry, Ron Lautzenheiser is surprised at how many EVs his shops service. Believe it or not, he estimates that 5-10% of service across his four locations – two Big O Tires stores and two Grease Monkey stores in Fort Collins, Colorado—comes from EVs. While Ron has hopped on

Consumer Survey Shows Greater Trust in Service Professionals

In a survey conducted for the National Institute for Automotive Service Excellence (ASE), automotive service providers have gained more trust and respect among the motoring public than in recent years. The ASE says b4 Branding surveyed almost 1,500 vehicle owners across the country and over 70% reported increased levels of trust in manufacturers, dealerships, independent

ASE World Class technician auto care association