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Georgia Highway Installs Drive-Over Tire Pressure, Tread Depth Technology

Motorists on Georgia’s Interstate 85 now have access to the world’s first drive-over tire pressure and tread depth technology. Unveiled on The Ray, an 18-mile highway on West Georgia’s Interstate 85, on Dec. 20, the new technology measures tire pressure when the vehicle drives over the road-embedded sensor plates, and tread depth is measured using

Consumer Reports Ranks Top Tire Manufacturers

Consumer Reports has released its Tire Brand Report Card. Topping this year’s list are Michelin, Pirelli and Continental. Below is the complete report card.   The report card is based on a calculated brand score by averaging the overall scores of the tested models, Consumer Reports said. Tires tested included all-season and performance all-season tires,

More Than Just Winter Tires

Las Vegas isn’t a place someone would typically associate with a Nokian Tyre ride-and-drive event, but in late September the tiremaker chose the Las Vegas Motor Speedway to debut its latest tire offering – the zLine A/S – to media and tire dealers.  It was the ideal venue to remind North American dealers that Nokian

Super Support: Manufacturer and Dealer Marketing Programs

Dealers looking to assemble business support have their pick of tire manufacturer and dealer marketing groups. Here’s a rundown of the marketing programs that can provide dealerships superhero support. ATD Name of dealer program: ATDServiceBay Website: atdservicebay.com What the program offers: The ATDServiceBay program is grouped into “Bays,” similar to the way a tire dealer may

Winter Tire Innovations

Winter tires have been around since 1934, when Finnish tiremaker Nokian introduced them for trucks. Two years later, Nokian added sizes for passenger cars. This was during a time when there were still many horses and carts on the roads, and motor vehicles didn’t have today’s handling and braking capabilities. Tires that helped keep trucks

Tiremakers Deny Testing Manipulation

Following Nokian Tyres recent admission to cheating during tire testing, the tiremaker stated “several operators in the field… have been suspected or evidence has been presented against them of differences between tires in magazine tests and tires that are for sale in stores.” Nokian’s claim implies other tire manufacturers cheat in testing, which has lead

Bridgestone Named Tire Manufacturer of the Year

Bridgestone Corp. took home the top honor of Tire Manufacturer of the Year at the 2016 Tire Technology International Awards for Innovation and Excellence. The Tire Manufacturer of the Year award recognizes a tire manufacturer for its investment in research and development and sustainable manufacturing programs. Bridgestone previously earned the award in 2008. Other award winners included

Consumer Reports Gives Favorable Ratings to All-Weather Tires

Consumer Reports has ranked the new Toyo Celsius, a variable-conditions tire ideal for snow but worn year-round, and the Nokian WR G3, a similar all-season/winter tire hybrid, above some winter tires. During Consumer Reports testing, both tires performed similarly and were found to offer good winter traction, good stopping grip on dry roads and confident

Efficient by Design

A tire shop’s struggles to capture extra service sales aren’t always due to bad customer service or a disorganized business plan. Keeping your shop’s outdated layout because you’re afraid to gut your shop or simply because “it’s always been that way” could be creating a sales-service disconnect that’s hurting business. But what if you could rework

Magazine Winter Performance Tests Reach Finals for 19 Tires

German auto magazine AutoBild has set the field of 19 winter season tires to face its full range of testing, the results of which will be revealed later this year. The magazine started with 49 dedicated winter and two all-season tires – in size 185/60R15 – and ran them through wet and snow braking measurements