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Falken Tires Selected as OE for 2019 Nissan Altima and Rogue

Falken Tires has been selected as an original equipment supplier to Nissan for its new 2019 Altima and will expand its offerings as a current OE tire supplier for the 2019 Rogue.

Falken Tires Marketing Team Brings Home International Advertising Awards

Falken Tires has been recognized by two international organizations for its social media programs and magazine advertising campaigns.

Max Finkelstein, Inc. Partners with Falken Tire for Northeast Distribution

Under the partnership, Max Finkelstein, Inc. will distribute Falken and Ohtsu brand passenger and light truck tires throughout the Mid-Atlantic and Northeast U.S.

Max Finkelstein Falken Ohtsu Tires
Falken Tire’s ZE001 A/S Chosen as OE on Mazda6

Sumitomo Rubber Industries, Ltd. has started supplying Falken Tire’s Ziex ZE001 A/S high-performance tires to Mazda for its use on the Mazda6.

Falken Ziex Z001 Aall-season Mazda Model 6
Falken Tire To Launch New Version of Wildpeak H/T for Pickup Trucks

During its second round of Falken Academy last week, Falken Tire gave dealers a sneak peek of what’s in the pipeline for this fall: an upgrade that will build on and replace the Wildpeak H/T HT01 for pickups and light trucks.

Falken Wildpeak HT HT02 pickup light truck
Falken Academy: Falken Tires Schools Its Dealers in Its History, Product Lines | Day 1

In sunny Rancho Cucamonga, California, a group of around 30 tire techs, service advisors, dealers and distributors gathered to go back to school. But not just any school. One where they would learn about Falken Tire as a whole at Sumitomo Rubber North America (SRNA) headquarters, the tire brand’s parent company. In a two-day event,

Falken Tires Selected as OE on 2019 Volkswagen Jetta

Falken Tires has become the original equipment supplier to the 2019 Volkswagen Jetta, providing fitments for both 16-in. as well as 17-in. rim diameters with its Sincera SN250A all-season tire.

Falken Sincera Volkswagen Jetta
Falken Tires Takes 4600 Class Win in Ultra4 Series

Falken Tires scored a victory in the Ultra4 Racing off-road series with co-drivers John Mackiewicz and Jonathan David winning the 4600 Class at the “2018 Rock Krawler Showdown in Shamokin.”

Falken Tires Ultra4 Racing off-road series John Mackiewicz Jonathan David
Falken Tires Announces Price Increase, Dealer Program Enhancements

Sumitomo Rubber North America announced price increases to certain lines and enhancements to its Falken Tire-brand dealer programs.

Falken Tire: Tiremaker Launches New Dealer Training Program

Falken Tires has launched Falken Academy, a dealer training seminar and ride-and-drive program that offers hands-on product experience near its U.S. headquarters.

Falken Academy