Hoosier Racing Tire Introduces the Hoosier Hero Program
Hoosier Racing Tire announced the inaugural class of Hoosier Hero drivers from its 2022 racing season at the Performance Racing Industry (PRI) show in Indianapolis. In honor of those who embody Hoosier’s mission of fueling passion, pride and success, on and off the track, the Hoosier Heroes program was developed to annually recognize accomplished competitors
Sherri Wolford Prioritizes Positivity in The Fast-Paced Tire Industry
After only two years in the tire service industry, Sherri Wolford’s can-do spirit and values have already had a positive impact on the distribution segment of Myers Industries. Before working as the senior manager of marketing & communications with Myers Tire Supply, Sherri had 20 years of experience within the professional mechanic tool industry. Sherri’s
TechForce CEO: The Tech Shortage Will Pass if the Industry Steps Up Now
This year’s Transportation Technician Supply and Demand report, released Nov. 1, might make you involuntarily suck your teeth. Compiled annually by the TechForce Foundation, the report helps us understand the current and projected shortfalls of professionals needed to service the nation’s automotive fleet. Here’s a breakdown of some of the stats that blew our hair
There’s Never Been a Better Time for Fuel-Efficient TBR Tire Sales
If you have commercial truck and bus customers, you know they’re struggling with market factors out of their control. They can’t find the parts they need for maintenance and repairs. Their vehicles are getting older and new inventory is few and far between. Diesel prices are through the roof, hovering around $5.50/gallon in some parts
Atturo Tire Testing New Sticky Compound On Four Sponsored Trails
Atturo Tire says it has committed to help support four trails during this year’s “Easter Jeep Safari” put on by the Red Rock 4-Wheelers, including the benefit run for the Susan G. Komen Foundation. Thie benefit run will take place on April 12th and raises money and awareness for the Susan G. Komen Foundation for
Designing Forestry Tires to Withstand Brutal Environments
It’s not easy to manufacture a tire that can put up with life in the woods. That’s why it’s such a specialty in the tire industry, with just a handful of manufacturers.
Leading the Pack in a Digital Landscape
We live in an increasingly digital world. In fact, you’ve told us this, and we’re changing with you.
Auto Pros on the Road: Street & Strip Performance
Auto Pros on the Road puts the Babcox Media team on location in shops across the USA. This episode is sponsored by FRAM.
Using Data to Enrich the Customer Experience
Attaching data or a number to a vehicle’s service record adds a level of transparency to the discussion, and moves it from an “opinionated upsell” to a true, fact-based service need.
Littlefield Reflects on 42 Years of Service to Tire Industry
Tire Review caught up with Roy Littlefield III, outgoing TIA CEO, to hear some of his memories—both on and off Capitol Hill—from his 40+ years in the industry and what he feels are the top legislative issues that will need to be addressed in the coming years.
