Bridgestone Winter Tires Top German Magazine Tests
Bridgestone has been rewarded for its winter tire investment with some high finishers in some major German magazines’ winter tire tests.
Winter Tire Update
When it comes to the benefits of dedicated winter tires, North American consumers still need some convincing.
Bridgestone Launches Tires, Recaps Brand Strategies
Bridgestone Americas used its 2013 Drive and Learn product introduction to roll out four new tires, as well as recap both Bridgestone and Firestone brand strategies, accomplishments and promotions.
Bridgestone Launches Four New Tires for 2013
At its 2013 Drive and Learn product introduction in Las Vegas last week, Bridgestone Americas rolled out four new tires to dealers and media.
Bridgestone Dealer Meeting Reveals Renewed Focus, New Boss
There’s a new boss at Bridgestone Americas. And because the boss is such an integral part of success for both the tiremaker and its dealers, the company is shifting its entire go-to-market strategy.Through product innovation, revamped marketing campaigns and a stronger digital media effort, Bridgestone said it will target consumers in an all-encompassing, comprehensive way.
Bridgestone Shares Renewed Focus at Dealer Meeting
At a lively general session during its annual Consumer Tire Business Meeting, Bridgestone executives informed dealers the company is now answering to a new boss.
Dedicated Summer, Winter Tires Offer Year-Round Service
Looking at basic performance factors, all-season tires can handle just about any possible road condition that comes up – and do so in a med
Balmy Weather Doesn’t Slow Next Gen X-Ice Xi3 Launch
The unseasonable climate didn’t diminish the media and dealer launch of the new Michelin X-Ice Xi3, an upgrade from 2008’s successful X-Ice Xi2.
European Consumer Mag Rates Winter Tires
Consumer advice magazine Which? completed an extensive winter tire test in the Alps, taking into account six sizes. Each tire was given a percentage score and ranked accordingly in its size division. In addition, the magazine presented a star rating out of five in each category it tested, namely: dry braking, dry handling, wet braking,
Tools and Tips For Selling More Winter Tires
he connections – and the budget – to rent out a local ice rink, that wouldn’t provide a true, real-world experience, according to Nokian Tyres’ Bob Hepp, vice president of strategic planning. “You can go to a hockey rink to simulate a frozen surface, but that surface is polished and not what you would find