Bridgestone Canada Inc. is teaming up with amateur hockey in its new advertising campaign – Bridgestone “The Official Tire of Great Stops.”
The campaign allows amateur goalies the chance to show off their great stops, while connecting customers to the Bridgestone Blizzak brand’s promise to deliver confident stopping on ice, Bridgestone said.
Individuals, 13 or older, can share videos of their great stops on social media using the hashtags #Bridgestone and #GreatStopsPromo. Bridgestone will then use its NHL partnership to feature some of the videos during the 2016 Bridgestone NHL Winter Classic on Jan. 1 at Gillette Stadium in Foxboro, Mass.
“The ‘Official Tire of Great Stops’ campaign gives Bridgestone an opportunity to show support for hockey in a way that’s meaningful for the countless parents who spend their winters driving back and forth to the rink,” said Michele Amirault, brand marketing manager for Bridgestone Canada Inc. “For us, sports sponsorship is as much about community as it is about the big game. As “The Official Tire of Great Stops” campaign grows, we see countless opportunities to celebrate the sport of hockey at all levels.”
The “Great Stops” campaign runs through December culminating at the 2016 Bridgestone NHL Winter Classic. To see the videos visit, BridgestoneGreatStops.ca.