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The Forces Are With Us

The Forces Are With Us There are some new terms being used in the tire and vehicle servicing industries today and you may want to learn more about them as they’re not likely to disappear. Most of these terms include the word "force". Such as "road force", "force variation", "dynamic force", and half a dozen

Dealer Diary: Getting It Right

Getting It Right For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton

Later, The Rock Does A Brake Job

Let’s face it, the XFL has as much to do with football – or real sports – as, well, the WWF. America’s scribes have weighed in heavily against the XFL, comparing and contrasting the fledgling league’s attempt at football with the pinpoint execution and superior athleticism of a NFL contest. Even the skills displayed in

Dealer Diary: Picking the Keepers

Picking the Keepers For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re excited to be profiling a unique and well-known dealer – and someone whose primary focus is customer service – Barry Steinberg,

Dealer Diary: Selling Yourself

Selling Yourself By Craig Gifford For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus, through both a retail store

Dealer Diary: User-Friendly

User-Friendly For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re excited to be profiling a unique and well-known dealer – and someone whose primary focus is customer service – Barry Steinberg, owner of

No Typical Dealer: College Plan Leads Dayton’s Schardt to Success

No Typical Dealer Diary ProfileDave Schardt, OwnerThe Wheel SourceLocation: Dayton, OhioYears in Operations: 10No. of Bays: 3No. of Techs: 2 mechanics and 2-4 tire changersTire Brands Carried: Yokohama, Toyo, VogueAverage Jobs/Week: 40-50 wheel/tire jobs,10-20 service jobsRetail/Wholesale: 40-50%Other: Non-Tire Services: Springs, shocks, brakes, performance exhaust, superchargers, bolt-on horsepower items, NOS installation and refills, alignments, oil changes,

Before the Snow Flies: Now Is the Best Time to Get Your Fleet Customers Ready for Winter

Before the Snow Flies Now Is the Best Time to Get Your Fleet Customers Ready for Winter Your trucking fleet customers may work at a constant pace 24/7/365, but Mother Nature doesn’t. Spring and fall serve as pleasant breaks between the two toughest seasons on commercial trucks and truck tires – summer and winter. Now

The Best of Both Worlds

The Best of Both Worlds ‘The majority of people come in for both Tires and Service’ This is the 10th installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This year’s

Technology Sets Pace for Growing Segments

Technology Sets Pace for Growing Segments Light trucks and SUVs continue to set new sales records, and there’s no sign that the public’s love affair with them is going to cool anytime soon.Some even estimate that by 2004, North American production of light trucks and SUVs will be 40 percent greater than it is now!People