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State of The Union: Low Cost Radials, consolidations, Economy Hurting Retread Industry

State of The Union Low Cost Radials, consolidations, Economy Hurting Retread Industry Developing a forecast for the tire and retread industries for this year has been like trying to forecast the stock market. I can only hope that my industry forecast and report will be more accurate than my stock market judgments over the last

Not Satisfied: MAST Sees Growth PotentialDespite Predicted Tight Market

MAST Sees Growth PotentialDespite Predicted Tight Market

Our New Dubya, Dubya, Dubya

Since the early days of the WWW, magazine publishers – like so many others – have stumbled, staggered and struggled with fashioning effective Web sites. Hindsight, as they say, is always 20/20, so we have a clear view of the laundry list of World Wide Whiffs. Suffice it to say, we all made mistakes over

Profitability: 5 + 5 = 50

Don’t think that 5% you just gave away to the customer makes a difference? Think again. If your dealership works on a narrow profit margin, raising prices just 5% will have a tremendous impact on your bottom line. Say your annual gross revenues are $1 million. With a 15% margin, profits are $150,000. Not bad.

Dealer Diary: User-Friendly

User-Friendly For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re excited to be profiling a unique and well-known dealer – and someone whose primary focus is customer service – Barry Steinberg, owner of

What Do You Get With …

Three Hall of Famers and one Humanitarian? Four tremendous people from our industry!Recently, the tire industry met for the annual International Tire Exposition.

Profits 101: A Little Education Can Increase Your Bottom Line

Profits 101 A little education can increase your bottom line. Attention, class. It’s a phrase that many throughout the tire industry have heard numerous times. It’s a phrase that many more still need to hear. Finding properly trained help is something everyone in the industry wants. Poor performers are financial drains on any business. But

Penny Wise but Not Dollar Foolish

All too often we look for BIG IDEA marketing and promotion answers to assist in generating increased revenue.

Happy 75th!

Looking for an innovative way to promote his still-young company, Goodyear Chairman Paul W. Litchfield looked to the skies.

The Road Less Traveled: The winter tire

It’s clearly not a tire for every dealer. And it’s obviously not a tire you’re going to keep in stock most of the year.It’s a specialty tire, a true niche product. A hybrid created to deliver safe, reliable traction on snow, ice, slush and sleet, and handle extreme cold weather without a whimper – all