Our New Dubya, Dubya, Dubya - Tire Review Magazine

Our New Dubya, Dubya, Dubya

Since the early days of the WWW, magazine publishers – like so many others – have stumbled, staggered and struggled with fashioning effective Web sites.

Hindsight, as they say, is always 20/20, so we have a clear view of the laundry list of World Wide Whiffs. Suffice it to say, we all made mistakes over the past decade.

Time and technology have cured a lot of ills, and now traditional paper publishing companies offer some of the best digital content available.

The key, we discovered, was one word: resource.

Just as we were the first magazine covering the tire industry, Tire Review was the first tire magazine with a Web site. Therefore, we were among the first to stub our toes on our mouses. Or is it mices?

But that’s old news.

The new news is that www.tirereview.com has been completely revamped. In fact, our "new" site went live a couple of months ago. Without fanfare, and more a work-in-progress than a finished piece. In fact, that’s the way we want to keep it. More on that later.

With our new site, we’re evolving new ways to bring you more. How we can use new Web technologies to deliver data and education we could never provide in print. How we can apply our resources to enhance the kinds of information you expect and demand.

We are blessed with an outstanding technical team, an in-house group that not only handles all our paper publications but their own long list of customers, as well. That internal ability allows us to better tailor our Web persona to meet your information needs.

And we have paid particular attention to resource materials to help you better help your customers.

Items like a convenient DOT number look up, so you can instantly find out where certain tires are manufactured. A state-by-state rundown of tire stud regulations. A complete listing of tire brands available in North America, with manufacturer/marketer contact information for each. And a comprehensive Tire Fitment Guide so you can find the right size tire for thousands of passenger vehicles – by year, by make, by model and by model options.

Then there’s our 850-plus company Purchasing Directory from our annual Sourcebook issue. And Web Site Directory with URL listings for hundreds of tire, tool, replacement part and equipment suppliers. And the industry’s most comprehensive listing of national, regional, state and provincial trade and dealer associations, including hot links directly to each association that has online capabilities.

Of course we also have a fast-growing calendar of upcoming industry events and educational opportunities. If your state association has upcoming events or your company or association offers scheduled training seminars, please get that information to us so we can get it posted. And our Tech Chat area allows you to trade ideas, answer questions, and run ideas past fellow tire dealers.

And, as you would expect, every word of every monthly issue of Tire Review will appear on our Web site. Plus, you can search through back issues. Remember a story about winter tires or CV joints? Use our key word or issue date search systems to find that story. Plus, you can also search back issues of our sister magazines for additional vehicle service how-tos, tips and techniques.

Plus we have a lot of plans for the future. Updated industry news. Tire market research. A huge new products section. Site specific content and exclusives. Additional cool tools – like the DOT number look-up and Tire Fitment Guide – that can help you day-to-day. And some super double secret stuff I’m not allowed to talk about.

As I said, our new Web site is a work-in-progress. And we plan to keep it that way. Why? Well, the two key goals we have for our revised Web site are:

  • Keep it fresh, updated and vital, making it an important tool for all our readers
  • Keep it totally free. No subscriptions, no fees, no nuthin.’

To us, those are the best ways to make the Tire Review Web site a valuable service to everyone in the tire industry. And the only way to treat our valued readers.

You May Also Like

Forging a Path Forward

The skills we learned from being distanced because of the pandemic will stay with us, but think of it this way: As the world opens up, what opportunities will it offer you?

Forging a Path Ahead

In the last two months, I’ve been privileged to spend quality time with those of you who make this industry tick. Whether it has been talking about industry best practices with our Top Shop Winners and Finalists in Nashville or mingling amid the backdrop of the Colorado Rockies with dealers, distributors and Falken Tire leadership at Falken’s Dealer Meeting, I’ve learned a few things. 

How the State of Our Industry Impacts Your Day to Day

In August, Tire Review is publishing special “State of the Industry” articles comprised of the thought-leadership editorial that takes a look at various trends shaping the global tire industry through the eyes of subject matter experts and industry influencers.

State of the Industry service advisor customer
Data-Driven Business Intelligence Boosts Profitability

Centered on a business-building theme, Tire Review’s new data section, Rolling with the Numbers, will provide business intelligence in key shop operations areas to help boost tire dealer profitability.

Vehicle Subscription Models Put a Twist on Consumer Choice

With a new vehicle representing consumers’ second-largest purchase, their expectation of inherent value, especially on big ticket items, raises the question of whether this move by automakers will be seen as a means to over-deliver on customer expectations, or a way to fuel their revenue pipelines to offset slumping vehicle sales numbers.

Idled Driving Shouldn’t Mean Stalled Vehicle Service

There is plenty of unperformed maintenance out there for the taking – the result of undetected or neglected automotive care.


Other Posts

Waves of Change: Tire Review Makes Staff Changes

Tire Review is accelerating its efforts to keep you engaged, enthusiastic and curious about the growth your business can achieve.

TR Staff 1400
2021 Top Shop Competition Standouts Are the ‘Best of the Best’

These Top Shops lead by example, relentlessly focus on elevating their customers’ service experience, outshine their competitors, stand out in their community and commit to excellence, says Tire Review Editor Mary DellaValle.

Tire Review Top Shop Event
Customer Service Scripts vs. a Sales Process

When you manage and control the conversation, you have your best shot at controlling a favorable outcome.

The Value of Your Tire Business is at an All-Time High

National retailers and independent players alike are competing for market share and potential acquisition targets.

tire business value high - stout