Back to Black: Lampe Looks Back on a Long Two Years and What It Took For BFAH to Recover
It was two years ago this month that Bridgestone/Firestone Inc. – and the tire industry – changed for all time. On that day, BFS announced the recall of millions of tires, a single voluntary act that set off a chain of events – including the TREAD Act – the tire industry will feel for decades
Bigger, Lower, Wider, Higher
a tire that rides and handles well on the highway. The typical AT tire buyer, by comparison, does about 60% of their driving on the highway and about 40% off-road. Most of the off-road driving is recreational, like camping or driving through the backwoods. A MT tire buyer, on the other hand, is much more
Industry Report
Michelin Reopens Closed Plant in Mexico
Genders and Generations: Figuring Out What Really Makes Your Customers Tick
Figuring Out What Really Makes Your Customers Tick Tire dealers see a variety of customers stream through their doors everyday. Quiet ones, loud ones, demanding ones, meek ones, young ones, old ones. And no matter who comes in, the dealer has to be ready. If he isn’t, business will be lost. Handling customers is always
Advertising: Standing Out in the Crowd Takes Planning, Savvy and Control
ADVERTISING: Standing Out in the Crowd Takes Planning, Savvy and Control Waste begins when you are "sold" advertising instead of "buying" it. Then your program is not really "programmed" but, instead, is the result of successful sales calls made by eager media representatives. Getting your ad dollars to produce more takes sound budgeting, astute buying
Back for More?: Correcting ‘The Comeback’ Before It Happens Can Save Profit Dollars
Back for More? Correcting ‘The Comeback’ Before It Happens Can Save Profit Dollars If you label your customers as "nuts" to brush off their vehicle repair complaints and tell them to "just bring it back" without addressing the actual core problem, your comebacks are not only costing you cash today, but tomorrow, too. "So what’s
Industry Report
Tire Kingdom Expands Reach With Mueller Buy
Industry Report
HAPPY NEW YEARTen Tiremakers Hike Prices 2.5% to 6%
Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest
Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require
Industry Report
Gone In Name Only‘New’ BFAH Gets $1.3 Billion Infusion