Yokohama’s GEOLANDAR M/T Named Spec Tire of 2018 TrophyLite Series
Yokohama’s GEOLANDAR M/T G003 was named the spec tire of the 2018 TrophyLite R4 Series, which will kick off in February.
The Strong, Silent Type: Yokohama’s New Geolandar M/T G003
Positioning itself for growth in the light truck and off-road segments, Yokohama Tire Corp. added a new mud-terrain product to its Geolandar line for off-roaders, outdoor enthusiasts and pick-up truck/SUV owners.
YTC Sponsors Pebble Beach Concours d’Elegance
Yokohama Tire Corp. is the Official Sponsor of the Pebble Beach Concours d’Elegance for the 11th consecutive year. “It’s 11 years and counting with the Pebble Beach Concours,” said Alan Holtschneider, Yokohama director of marketing. “Our ongoing partnership with the premier car event in the world has been nothing short of amazing. We’ve used the
Yokohama Canada Prices Go Up, Come Down
Effective July 1, Yokohama Tire (Canada) Inc. plans to increase prices on select consumer and commercial tires. According to Yokohama Canada, "Average increases of 2.5% to 3%, along with a number of significant decreases, will be implemented for Yokohama’s consumer tire line." Price increases averaging 5% will be placed on commercial tires. Specifically, the Avid
Yokohama Set for Tokyo Auto Salon Splash
Yokohama Rubber Co. plans to exhibit at the upcoming Tokyo Auto Salon 2012, which will be held Jan. 13-15 at Makuhari Messe in the city. Yokohama will feature both its Advan and BluEarth tire brands in a display theme concept of "being human and socially friendly." The Yokohama booth will be divided into three zones
Yokohama Sponsors Asia Cross Country Rally
Yokohama Rubber Co. will support the Asia Cross Country Rally 2011 – the largest FIA-certified rally in Asia. The event will be held Aug. 6-11 in Thailand and Cambodia. Yokohama has supported the event for 11 years in a row. This year, Yokohama will provide Geolander tires for 4×4 vehicles in the adventure class. Yokohama
Michelin Adds New BFGoodrich T/A for Work and Play
More than a year in the making, Michelin North America finally took the wraps off of the BFGoodrich Rugged Terrain T/A, the latest BFG-brand light truck/SUV radial. And this new tire, said MNA, is all work and all play. The tire was originally slated for a 2010 introduction, but production was rescheduled when demand increases
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Famed Calif. Dealer May Disappear
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Michelin signs eight more retreaders, now claims 38