Yokohama Tire Corp. is the Official Sponsor of the Pebble Beach Concours d’Elegance for the 11th consecutive year.
“It’s 11 years and counting with the Pebble Beach Concours,” said Alan Holtschneider, Yokohama director of marketing. “Our ongoing partnership with the premier car event in the world has been nothing short of amazing. We’ve used the Pebble Beach Concours to promote our flagship Advan tire brand since 2005 and it’s definitely been an excellent venue.”
YTC’s booth will spotlight three of the tiremaker’s UPH tires – the Advan Sport A/S, Advan Sport V105 and Advan Neova AD08R – and the new Geolander G055 crossover all-season tire.
The booth will also feature a special “Drive to Win” contest, a display on the new Chelsea FC home and away jerseys, and more.
As part of its sponsorship agreement Yokohama will receive brand name placement on every ticket, ad placement at the event and participation in a number of Concours-related events and activities, the company said.
Pebble Beach Concours is scheduled for Aug. 16 along the Pebble Beach Golf Links in California.
