Hankook Tire and Real Madrid CF have signed a sponsorship agreement for three seasons that takes effect July 2016.
With the partnership, Hankook will have perimeter advertising during all home games at the soccer club’s Santiago Bernabéu Stadium and a range of global marketing rights, including a number of promotions with the club’s players. Hankook will also be involved in the Real Madrid’s Copa del Rey matches (the Spanish national soccer cup) and away matches.
“This strategic partnership with one of the world’s best football clubs is a gift to our customers and of course the fans of the Hankook brand around the world,” said Seung Hwa Suh, Hankook Tire’s vice chairman and CEO. “As Hankook Tire and Real Madrid share the culture of winning innovation in respective fields, we believe that the partnership would be another stepping stone for both parties to enhance reputation as premium brands in the global community. Hankook Tire will provide outstanding driving performance to our customers matched with Real Madrid’s outstanding contribution to football.”
Hankook is an official/premium partner and sponsor in various major international sports and motorsports, including UEFA Europa League, BVB Borussia Dortmund, Northampton Saints rugby club, LOU rugby club, DTM and FIA Formula 3 European Championship.