2008 Market Profile
2007 wasn’t a banner year for the tire and automotive industries. While the tire side saw a slight improvement against 2006, tire shipments and sales did not meet expectations as gas and consumer goods prices began eating into household budgets. Growing fuel prices in late 2007 started an erosion in miles traveled and vehicle sales.
2007 Market Profile
Things didn’t go very well in the North American tire industry last year. Shipments were down and tiremaker restructuring impacted business, all driven by consumer-level economic pressures and business pressures felt around the globe. Brand marketshares shifted, vehicle sales faltered…all in all it was a brutal year to be a tire dealer. Still, tire dealers
2006 Market Profile
The North American tire industry was on an uptick in 2005, with shipments hitting record levels. And tire dealers enjoyed a lion’s share of the business. The question is: What will ever-shifting market forces do to re-shape the present and future of the tire industry? What’s up one day is down the next. It’s this
Your POS System is a Data Mine and Can Improve Your Marketing
Your Point-of-Sale (POS) system holds a substantial amount of data about your customers and the products they buy. So, if you are just letting that data sit around, you could be missing out on a treasure trove of marketing data. Experts from the research company Growth from Knowledge (GfK), which gathers tire sell-out data from
Tire Dealer Profile: Jim Stocking, Park Tire Company
The culture at Park Tire is such that employees are treated like family, which boosts employee morale and productivity, sharpens their focus and fosters a spirit of cooperation.
Marketing Superior Wheel Service Packages in 2021
An effective way to increase your sales is to increase consumer awareness of the sub-services included in the installation packages.
A Marketing Conundrum: Should You Advertise on Yelp?
To understand why Yelp can be a viable marketing channel, you first need to understand consumer behavior and their attitudes toward independent review ratings.
Marketing Basics for Tire Dealers: Tools to Succeed in the Digital Age
Regardless of your budget, there are a several important marketing channels you need to invest in regularly. Take these recommendations to get the brand recognition you deserve.
New Nationwide Aftermarket-Specific Business Brokerage Website Launched
Art Blumenthal LLC, an automotive aftermarket-specific business broker, has unveiled a redesigned website to create an online and mobile phone experience focused on the needs of buyers and sellers of tire and auto service centers nationwide.
Continental Shifts Brand Strategy for Drive Systems Aftermarket Business
Continental Ag is carrying out a brand shift in its North American drive system automotive aftermarket business by aligning its product line with the company’s global technologies and expertise.
