Things didn’t go very well in the North American tire industry last year. Shipments were down and tiremaker
restructuring impacted business, all driven by consumer-level economic pressures and business pressures felt around the globe. Brand marketshares shifted, vehicle sales faltered…all in all it was a brutal year to be a tire dealer.
Still, tire dealers enjoyed a lion’s share of the business. But the core question remains: What will continuing and now global market forces do to re-shape the tire industry? It’s this constantly changing landscape that makes it so difficult to pin down an accurate picture of the overall tire industry. To help steady the shifting target, we’ve compiled this Market Profile section a collection of real-world data that, taken as a whole, can help you see emerging markets while they are still trends so you can better prepare your business for what lies ahead.
Click here to see the 2007 Market Profile
Through painstaking research, we’ve been able to assemble this collection of data, which includes: tire brand marketshares in the tire dealer channel; tire shipments for passenger, light truck/SUV, medium truck, OTR, ag/forestry; a look at the OE and replacement segments of the high performance market; the most popular tire sizes at OE and replacement; brand and channel segmentation; new vehicle sales and vehicle registrations as well as miles driven by vehicle type. It’s a dynamic and comprehensive look at a dynamic and ever-changing global industry.