Toyo Sponsors Wooden Classic
The annual John R. Wooden Classic college basketball event – now in its 14th year – will once again be presented by Toyo Tire (USA) Corp.
Goodyear Announces Winners of Blimp Shot Contest
(Akron/Tire Review) Stacey Freyer, a sophomore at Ohio State University and Jennifer Hanson, a senior at Georgetown University, won the Goodyear “Get There” blimp shot contest by each hitting a 100-foot hoop target from 500 feet in the air aboard the Goodyear blimp.
Four Students Will Attempt ‘World’s Longest Shot’ From Goodyear Blimp
(Akron/Tire Review) Goodyear Tire & Rubber Co. will offer four college students a chance to win the company’s “Get There” prize by shooting a basketball at a hoop while flying 500 feet in the air aboard the Goodyear blimp.
BFGoodrich Launches New National Ad Push
(Akron/Tire Review) Michelin North America’s BFGoodrich brand is launching a new national television and enthusiast magazine advertising campaign, kicking the effort off during CBS broadcasts of NCAA college basketball tournament games.
Goodyear Plans to Sell Park Area
(Akron/Tire Review) The Akron Beacon Journal reported that Goodyear has put its Wingfoot Lake park near Akron up for sale.
Tiremaker Stronger Than Ever, CEO Says
(Akron/Tire Review – The Tennessean) Six years ago, Nashville-based Bridgestone/Firestone North American Tire was awash in lawsuits and allegations over the role of its tires in the now-infamous Ford Explorer rollovers.
CTNA Announces Ties With UNC
(Akron/Tire Review) Continental Tire North America (CTNA) has signed a three-year sponsorship of the University of North Carolina’s athletics program.
Cooper and Dealers Give Big Assist to Charity
(Akron/Tire Review) Cooper dealers Daniel’s Tire and Performance Plus of California and Desert Rat Truck Centers of Arizona teamed up for a halftime media shootout at a recent PAC-10 college basketball game that earned $3,000 for the Children’s Miracle Network.
The Far, Far East
equipment in sight. Looked like an Ohio road construction project. • Very stratified pecking order in most workplaces. Employees know only enough to perform precisely their job. Nothing more. If you ask them for anything beyond that, they have to go find the next guy in the order. • China has re-embraced its ancient cultures,
People Can Make or Break You: Building and Keeping a Winning Tire Team
Surrounding yourself with good people is the dream of every manager. From the President of the United States to the store manager at your local Subway, having good people is not a new idea. But here’s the rub. How do you keep them happy? Nearly 70% of tire dealers questioned by Tire Review say they’re