The Changing Landscape
Under normal circumstances, it’s challenging enough to market your business to customers and keep profits moving in the right direction. But add to that the current recession economy, and today’s tire dealers are facing a whole new set of challenges. Even though they may feel attacked from all sides – by faltering profits, the credit
Schaeffler Battles Breakup Amid Continental Debt Woes
(Bloomberg Germany) Schaeffler Group, the bearings maker strained by 11 billion euros ($14 billion) in debt from buying Continental AG, is battling against a breakup after the global economic recession soured the auto market.
Rancho Launches Latest Shock Promo
Rancho’s new “Shock and a Half!” promotion, which runs from April 1 through May 31, allows consumers who buy two qualifying shocks to receive a rebate equal to half of the cost of the second unit.
What is ‘Green’?: We May Be Seeing Red Without a Clear Enviro-Definition
For the tire industry, its products and services, and its face to the eco-consuming public, exactly what is “green”? This is a very valid question for the enviro-age. Is it oil-free tires or those substituting citrus oil? Tires made from recycled crumb rubber? Dandelions or cornstarch? What about retreading or making better use of existing
Purolator Launches New Web Site
Purolator Filters has launched a new Web site designed to provide nearly every kind of filter information to do-it-yourself customers as well as automotive professionals, according to the company.
Cooper Plant Closing Update
As announced yesterday, Cooper Tire & Rubber Co. will close its Albany, Ga., tire plant, the result of its recent study of the company’s U.S. tire capacity.
Integra Rising: David Cosco’s New Brand is Gaining Fast Friends
(Western Canada Tire Dealers Assn. – Tim Pawsey) A major new player is making its presence felt on the Western Canadian tire industry scene this fall – except that “new” player actually has some very solid roots in the business.
Partnering For Success
Options for teaming up withother small businesses run the gamut. They can range from informal referralnetworks to legal partnerships. Where your dealership falls on the spectrumdepends on how much effort and commitment you want to devote and how muchautonomy you’re willing to give up. Consider partnering withsomeone to grow your business if you want to:
Make New Friends, But…
You know the old saying: “One is silver and the other is gold.” While it’s always smart to prospect for new customers, don’t forget the ones who have purchased tires or services from you in the past. Remind former customers that you exist and give them a reason to pay you a visit. If possible,
Notes From The Experts
The folks over at BB&T Capital Markets have this to say about the potential impact of car dealer closings: