You know the old saying: “One is silver and the other is gold.” While it’s always smart to prospect for new customers, don’t forget the ones who have purchased tires or services from you in the past.
Remind former customers that you exist and give them a reason to pay you a visit. If possible, send them a note or coupon to let them know about new tires or vehicle services you’ve added to your lineup.
Consider holding an event and inviting your former customers. Are you celebrating a significant anniversary in the tire business? Opening a new location? Holding a fundraiser for a local charity? Whatever the occasion, inviting former buyers lets them know that you appreciate their business, and it also may cause them to re-consider their tire needs.
Another great idea is to send greeting cards to former clients around the holidays. This lets them know that you’re still interested in doing business with them.
– Source: Tire Review Business Toolbox
