Partnering For Success - Tire Review Magazine

Partnering For Success

Options for teaming up withother small businesses run the gamut. They can range from informal referralnetworks to legal partnerships. Where your dealership falls on the spectrumdepends on how much effort and commitment you want to devote and how muchautonomy you’re willing to give up.

Consider partnering withsomeone to grow your business if you want to:

• Fill downtime between jobsand in slow periods

• Go after larger,commercial customers, or customers in specialized niches

• Share the risk of testingnew ideas

• Have access to specificresources, such as a database or area of expertise or even a targeted customergroup

• Reach prospects in othergeographic areas

• Share expenses

 - Source: Tire ReviewBusiness Toolbox

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