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Purolator Launches New Web Site

Purolator Filters has launched a new Web site designed to provide nearly every kind of filter information to do-it-yourself customers as well as automotive professionals, according to the company.


The new site,, offers an easy to use application guide to help identify the correct part number, specs and a product image for virtually every filter offered by Purolator, the Purolator Response Office, and an e-mail plus telephone service to contact the Purolator “pros” to receive quick answers to most any filter-related question that might be asked by DIYers or service professionals.

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The site also includes detailed product information on Purolator’s full line of oil, air, cabin air, fuel and transmission filters, as well as PCV valves and breathers. There is also detailed information specific to motorcycle and ATV filters.

Visitors to the site can also see the latest promotions and special offers, recent motorsports news, and a host of reference materials including

 an e-catalog for locating the correct part number for any application, a simple cross-reference library to convert most other brands of filters to the proper Purolator part number, a “Where to Buy” section that shows auto parts stores where  Purolator products can be purchased, and a frequently asked questions area. (Tire Review/Akron) 

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