May, 2012 Archives - Tire Review Magazine
Wise and Clunky Things

A cold chill pervaded the lunchroom, which I thought strange since we don’t have air conditioning. Tooner gnawed furiously on a chunk of beef jerky while Basil stared at a magazine, completely ignoring his triple chocolate donut.“Alright, what’s eating you two?” Tooner just growled. Basil put down his Tire Review and glared at me. “Slim,

A Stranger’s Fiction

"Who’s that idiot in the parking lot?" I groused, pointing to an odd-looking guy standing beside a red Mazda, looking intently at our shop. "He’s blocking the driveway!" Quigley did a double take and grabbed his clipboard. "He wasn’t there a minute ago. I’ll go see what he wants." I poured my sixth cup of

Employee or Independent Contractor: Which Is It?

If you hire someone for a long-term, full-time project or a series of projects that are likely to last for an extended period, you must pay special attention to the difference between independent contractors and employees. The IRS and state regulators scrutinize the distinction between employees and independent contractors because many business owners try to

Emotional Engagement is the Key to Customer Loyalty

In the November 2011 issue of Tire Review, I wrote about how has become a world-class customer service organization by properly balancing the functional and emotional elements of the customer experience (to review, click here). In this issue, we’ll explore emotional engagement further and review what you need to do in order to create

Back to Basics 2: Step-by-Step Tire Demounting/Mounting

The second installment in our Back2Basics series looks at an essential part of the tire sales and service process: demounting an old tire and mounting a new one on the customer’s vehicle.

RV Tire Market Roadmap Shows Slight Growth

While RV sales – and corresponding tire sales – may be relatively flat, there still is room for growth for tire dealers who are in the know. The economic recession and slow recovery have changed the market, but dealers who put in the time to keep up with those shifts could reap rewards.

Dedicated Summer, Winter Tires Offer Year-Round Service

Looking at basic performance factors, all-season tires can handle just about any possible road condition that comes up – and do so in a med

TPMS Service Requires Customer Education

TIA has done a sensational job in helping to educate the tire industry by providing training and educational materials regarding proper TPMS service, but the majority of consumers still lack the knowledge of TPMS and the safety benefits it provides.

Selling Truck Tires to Small Fleets and Owner/Operators

Medium and large truck fleets have the tire dealer’s ear on an ongoing basis. But smaller fleets and own

Product Spotlight: TPMS Tools

Tire pressure monitoring systems play a vital role in maintaining proper vehicle tire pressure. Drivers of an estimated 50 million vehicles in the U.S. and Canada rely on these devices to track inflation pressure, ultimately leading to less flats, better gas mileage and longer tire life. Because the mandatory systems are so prevalent, it’s important

Changing Dynamics of Hybrids and Plug-ins, Plus Service How-Tos

When the term “hybrid vehicle” is used, it most often refers to a hybrid electric vehicle. As you will see, when discussing hybrids, it’s important to remember that hybrid technology is a work in progress and that there’s no such thing as a “generic” hybrid design.

Tire Aging Issue Needs Attention, Not Excuses – Now

Would you knowingly in­stall four "new" tires that are actually six to 10 years old – or older – on your son or dau­gh­ter’s car? I already know your answer. Neither would I. And while most of you would never consider putting old tires on your children’s vehicles, I find it a bit disconcerting that