Treading Close to Limits
At what tread depth should tires be taken out of service? For a long time, the standard answer has been 2/32-inches, but some in this industry are pushing for 4/32-inches. For good reason. In Europe, the conversation has gotten pretty heated among tire manufacturers. Here, it is a barely audible conversation. So it comes down
Sell Value or Pay the Price
Tire and auto service businesses lose substantial dollars in revenues and profits each year because their sales and service people do not effectively sell the value of their product and service offerings. If you have employees regularly interfacing with customers in a sales capacity, it’s a safe bet your business is not immune to this
Offering a Value
The private brand tire segment has seen its marketshare fall throughout the 2000s as a result of a hurting tire industry stricken by global recession and additional duties placed on passenger tires imported from China. Although the segment has seen better days, it adapted to market pressures and restructured itself. Despite pressures, private branders reacted
Millennials: The New Agents of Change
How to reach the next generation of consumers and keep your Gen Y employees.
Fleming Tire & Auto Service
Fleming Tire & Auto Service is a business that has literally risen from the ashes. The late Art Fleming started the tire shop, which is located in Mars, Pa., just outside of Pittsburgh, in 1955 as a simple recap tire shop. Shortly after Fleming began selling new tires in 1974, a devastating fire destroyed the
Essential Tools for Keeping Vehicles in Top-Notch Condition
In the modern era of reduced vehicle maintenance requirements, it’s easy to develop a complacent attitude toward selling automotive chemicals. But, in our current market, automotive chemicals have become far more than just “snake oil” or “mechanic in a can” products. On the contrary, many are essential tools for keeping a modern vehicle in top-notch
Breaking Down Total Tire Cost
Commercial fleets measure the success of their tire program primarily through the cost/mile metric. One might think that the cost/mile metric would be a simple calculation, but it is quite a complex process that requires a thorough understanding of all the pieces and parts. The process begins with the purchase of a new tire. The
Diagnosing Vibration Issues
I spent many years managing a wheel repair shop where our primary business was straightening wheels that had been bent. Many of our customers came to us by way of other tire dealers, where their tire techs had identified an issue and referred the customer to us for repair. One problem that we often encountered
Time, Money & Space
What is your dealership ‘paying’ you?
The Cool Cat in the Mirror
When it comes to diagnostics, what you see is’t always what you get.
Starting to See Some Light
A new Springsteen album is always cause for celebration, and his latest is a mix of new, re-polished older songs and covers. In total, “High Hopes” is a cautionary counter to the foreboding “Wrecking Ball.” Just enough optimism to make you feel like everything will be OK. Just enough warning to keep you alert. The
Reduce Risk Mounting Tires
Pre-service wheel auditing stops damage arguments before they start, keeps customers happy.
