2014 Editions Archives - Page 14 of 15 - Tire Review Magazine
Make Loyal Customers: Rewards Bring Rewards

Put a customer-keeping cherry on top to keep your best, most loyal customers more loyal.

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Fuel Efficiency: Low-Rolling Resistant Tires

Using low-rolling resistant tires truly affects a fleet’s bottom line.

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Building A Hybrid Service Industry

In 2012, Matt Curry, former owner of Curry’s Auto Service shops in Virginia and 2009 Top Shop finalist, founded The Hybrid Shop to solve an emerging problem in the growing hybrid automobile market. “The only solution for hybrid vehicle owners experiencing poor vehicle performance is to go to the dealer and have the battery replaced,”

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Advantages of Twin-Tube Shocks

Twin-tube shocks and struts have been used as original equipment on most vehicles for many years. Recently, we’ve seen more monotube shocks and struts being used as OE dampers on sports and performance vehicles. So, what are the differences, advantages and disadvantages of each design? We’ll take a look at twin-tube shocks and struts to

After Spurt, K&M Shifts Focus to Improve

Back in 1970, Ken Langhals never dreamed that one day he would be hosting a dinner for 600 people. The early years, he’ll recall, were about hand-to-mouth survival. Now he puts food on the table for some 400 employees. K&M Tire’s focus today is on “continuous improvement of planning, product, service and marketing” to provide

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Seven Easy Ways to Add Sales from Best One Tire & Service’s John Miller

In his financial seminar for K&M Tire dealers, John Miller, director of retail for Best One Tire & Service, offered these business-building suggestions: Improve phone skills and convert one additional call per week: Add $14,200 in new annual sales. Ask every customer about how well their wipers worked the last time they used them: Add $8,000

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5 Questions With … Paolo Ferrari, chairman and CEO of Pirelli Tire North America

Pirelli Tire North America chairman and CEO Paolo Ferrari spoke with Tire Review at February’s Aston Martin On Ice event in Crested Butte, Colo. Ferrari gave us an in-depth look at the work he’s undertaken over the past two years and what the future holds for the company. TR: You’ve been optimistic about the U.S.

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Tire Review Talks With Tim Easter

The Farmers Almanac is claiming to be 80% accurate. Yet the truth is, it’s only about half right or about the same as flipping a coin. Nevertheless, the Farmers Almanac has continued to sell over four million copies a year of its forecast. Imagine trying to sell off-the-road tires and claim they only perform to

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Bridgestone OTR Exec’s Presentation at TIA Conference

During the recent TIA OTR Conference, held Feb. 19-21 in Marco Island, Fla., Wade Gatlin, vice president of mining tires for Bridgestone Americas’ OTR unit, gave the tire manufacturer keynote address “Value in a Changing World.”

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Extended Oil Change Intervals

Filter replacement intervals are designed to minimize maintenance expense for the vehicle owner.

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Expanding Your OTR Footprint

Step out of your comfort zone to help grow your OTR business opportunities.

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2014 Will be a Turn Around Year Says Choi

Kumho Tire USA’s annual dealer meeting was different than previous years’ gatherings. Rather than host one big session during its four-day event, the tiremaker hosted several one-on-one sessions with its dealers and distributors. The change in format for the annual meeting was well received. Many of the dealers and distributors at the event said they