2004 Editions Archives - Page 7 of 9 - Tire Review Magazine
It’s Good to be Green: Lawn and Garden Tires

Lawn and garden tires offer a good diversification strategy for tire dealers ®“ who learn about the market first What could be better than the smell of freshly cut grass in the springtime? How about the sound of your cash register racking up another sale? Many say lawn and garden specialty tires offer tire dealers

Ready for TPMS?: Final Rulemaking Will Happen Soon, and it Pays to Be Ready

Before the end of the decade, every vehicle you work on will be equipped with a tire pressure monitoring system (TPMS). Right now, every OEM in Detroit is putting a TPMS on at least one car line, and import models will also be suitably equipped. As much as the tire industry really didn’t like NHTSA’s

Entrepreneur: Do You Have What it Takes?

Webster: Entrepreneur – one who organizes, manages, assumes risks of a business or enterprise Confucius: Only man with happy face should open shop. Want a job evaluation of you as an entrepreneur? You are your most important employee, after all, but chances are you’ve never done a self-analysis – at least as thorough as what

Easy Performance Upsells

be diluted with distilled water and applied in a very specific manner. The process takes longer than most but can offer solid protection against dulling for up to two years. The product can be applied to aluminum, brass or stainless steel. You can become a dealer for ZoopSeal and earn a 25% to 30% gross

The Big Question

 It happens a lot to tire people, sales people and engineers alike. It can happen at the end of a training class, in the middle of a presentation to a maintenance group, even in discussions with engineers of other truck components. And it especially happens face-to-face with a potential customer when trying to sell a

OTR Market Climbs

As the OTR market starts to rebound, dealers need to focus on the value they bring to these demanding customers. "A lot of our dealers think we’re in the tire business. We’re not," says Manny Cicero, vice president, North American OTR sales for Bridgestone/Firestone North American Tire (BFNAT). That’s an interesting sentiment for someone who

Industry Report

Reports Say Georgia Site of Planned Toyo PlantIt’s existing capacity stretched to the limit, Toyo Tire & Rubber Co. took a giant step forward, announcing on Feb. 17 plans for a new $150-million passenger and light truck/SUV tire plant that would come on stream in 2006. News reports out of Atlanta in early February indicated the company received approval to build the plant in Bartow County, Ga., about 60 miles north of Atlanta. Toyo said the plant would have the capacity to produce two million consumer tires per year.

Youth in Focus: Kumho Looks to Get Back on Track With New Target, Message

Kumho Looks to Get Back on Track With New Target, MessageAfter posting 30%-plus annual sales gains for the last few years, one had to wonder what could slow Kumho Tire USA Inc.’s growth. As it turns out, it was its own parent company.

All New Lines

Goodyear & Michelin Betting on Success With Assurance and X-IceHailed as the company’s "most important new product" since it launched the original Aquatred line over a decade ago, Goodyear unveiled its much-anticipated new line of passenger tires, known as Assurance, the day before its annual dealer meeting in Orlando, Fla. earlier this month. In fact, the new Assurance line will replace the Aquatred 3, launched just three years ago.

All New Lines: Goodyear & Michelin Betting on Success With Assurance and X-Ice

Goodyear & Michelin Betting on Success With Assurance and X-IceHailed as the company’s "most important new product" since it launched the original Aquatred line over a decade ago, Goodyear unveiled its much-anticipated new line of passenger tires, known as Assurance, the day before its annual dealer meeting in Orlando, Fla. earlier this month. In fact, the new Assurance line will replace the Aquatred 3, launched just three years ago.

Poised for Growth: Execs Say Dealers Should Believe in Goodyear Rebound

 Execs Say Dealers Should Believe in Goodyear’s ReboundOn Feb. 7 in Orlando, Fla., Robert Keegan, Goodyear’s chairman and CEO, addressed dealers with optimism ®€“ and humility. "What a difference a year makes," he began. The 2003 dealer meeting, according to Keegan, was a preamble to serious changes that would occur within the company’s ailing North American Tire division.

Big Bang Theory

Experts say that if a football field-sized meteor hit our little planet, the resulting cataclysm would pretty much end all life as we know it. Giant dust storm blots out the sun, temperatures fall, nothing grows®ƒyou know the story. Did you ever wonder what would happen if an equally large unheavenly body unexpectedly crashed to