Crack the Code: How Do You Become Customer-Centric? The Answer is Simpler Than You Think
How Do You Become Customer-Centric? The Answer is Simpler Than You Think If you’ve ever attended a business seminar, trade conference or a similar event, it’s likely you’ve heard about CRM. Maybe you’ve listened to consultants glorify the benefits of CRM "modules" or "solutions" that, when plugged in, will increase your profitability. Behind the biz
Telling Men From Boys
More than a few times, I’ve heard people explain that the basic difference between car tires and truck tires is their obvious relative size: truck tires are bigger! This fact is certainly true in the majority of cases, but even that explanation is becoming a bit marginal. While overall outside diameters remain quite different (at
Spring Fever
Spring will be here before you know it. And that means a spike in your custom wheel and tire sales. Tax refunds, big auto events and military homecomings will soon be coming, and people will be ready to spend. Here are some tips on how to leverage spring fever and make the most of new
Five Ways to Slash Insurance Costs
Take control of rising premiums. Learn from those who’ve done it. These days, Bob Malerba, owner of Malerba’s Silver City Tire Co., is feeling a lot better about the cost of his business insurance. Just 18 months ago, Malerba was at his wits end as he helplessly watched his insurance rates skyrocket. Malerba knew he
NTSW is Good for Tire Safety – and Your Business
Need new customers? Want to expand your market base? Perhaps build on your reputation as "the tire expert" in your town? Or, do you simply want to gain some well-earned exposure for your dealership? Well, there’s a tailored-made opportunity just around the corner – National Tire Safety Week (NTSW), slated for Apr. 25 through May
BIG Tires and Wheels
This is the second part of our look back at the recent the SEMA Show. Last month, the performance-minded were treated to some of the best and most innovative products to hit the street for 2004. This month, it’s all about trucks. Take a look at what’s coming and what’s already here. Toyo Tire USA
Loads & Inflations
s. Fortunately, the gross axle weight rating (GAWR) and the gross vehicle weight rating for the entire vehicle (GVWR) appear on the vehicle placard. A quick aside: It is important that the cold inflation pressure for a motorhome tire never exceeds the maximum inflation pressure branded on the tire sidewall and/or the maximum load or
Addition by Additives
People are always in search of "performance improvements." Whether it’s six-pack abs or more hair, we ponder new and better options ®“ and sometimes additives ®“ to enhance one thing or another. It’s really no different with commercial truck tires. Over the last few years, there has been a growing market for a variety of
Change at the Top: Future Looks Bright, But Much Work Left Say Lampe, Emkes
Just hours before John Lampe formally announced his impending retirement as chairman, president and CEO of Bridgestone Americas Holding, Tire Review was granted an industry-exclusive interview with Lampe and Mark Emkes, the incoming head of both BAH and Bridgestone/Firestone North American Tire (BFNAT). This interview, in its original form, was posted seconds after Lampe’s announcement
Industry Report
Working its way out from under a $728,000 deficit, the Tire Industry Association (TIA) is closing its Louisville, Ky., offices and training center and consolidating all of its operations at the association’s headquarters in Bowie, Md. The move was announced Jan. 12 and is effective as of Feb. 1.
Patience
to enhance consumer knowledge and create greater value for you and the products you sell. No, our position hasn’t changed one iota. The problem is there is nothing really to write about. While there have been numerous published stories about the concept, in truth, there’s been nothing tangible to report. Plenty of opinion and ideas
Peaks and Valleys:
Like the economy, Alliance Tire Co. (1992) Ltd. has bounced up and down in the North American market, feeling the effects of pressure from all over the globe. But after a few years on the down slope, Alliance is making a strong comeback, posting its first quarterly profits in years. And the tiremaker’s new top management is looking to rebuild its North American presence with some technological advances and market positioning.