2004 Editions Archives - Tire Review Magazine
Hot Time in Las Vegas: TIA Busy at Annual SEMA Show

TIA Busy at Annual SEMA Show

Wheel Anatomy: Part II

Last month, we began a multi-part series on the concepting, design and production of today’s hot custom wheels with an inside look at cast one-piece aluminum wheels. This month, we’re going to touch on the newest forged one-piece wheels and then describe two-piece wheels. Forged wheels are literally forged in a press and made into

Shrewd Investing

Most experienced fleet managers and professional tire service providers appreciate the important role tires play in the overall operating cost equation for a trucking business. Much has been written and documented about the benefits of selecting the best tires for specific applications and vehicle configurations and then maintaining those tires to assure long service life.

Winter Tire Blues: Auto Advances Add Complexity to Winter Tire Servicing

The snowflake branded on the sidewall of a winter tire isn’t there for decoration. The designation means the tire addresses three winter driving concerns: traction, cornering and braking. “Put on a set of today’s winter tires, and driving in the winter becomes irrelevant.” That’s a direct quote from long-time tire test driver Bob Strange, who

Flat-Out Profitable: A Little Digging Exposes New Opportunities in a 30-Plus-Year-Old Niche Market

Consider the power of this suggestion: No more flat tires. Ever. Nudging this concept into the realm of possibility is a group of products known by some as tire fill and by others as foam fill. Due to the variety of materials being used today, the most accurate term may be “flatproofing solutions.” Simply stated,

Small Town Inc.: Down-Home Business Dealings Got You Whipped? Find Your Chi With a Little Balance.

If the thought of dealing with City Hall gives you acid reflux, take a deep breath, relax, and think about boning up on jujitsu. These cleansing breaths are a quick fix if the board of zoning appeals is sitting on your request for a zoning variance or the architectural review board wants you to plant

Lesson Learned

It was probably a good thing there was traffic when the woman pulled out of Tire World. The vehicle was going slow enough that when the wheel came off a few hundred feet later, she was able to stop safely. Of course, the Colorado Springs police had to do their thing and make a report.

Same But Different: Half a World Away, Two Dealers Show That They’re Not Far Apart

Half a World Away, Two Dealers Show That They’re Not Far Apart

Wheel Anatomy: Part I

Arguably one of the most aesthetic components of any vehicle, wheels reflect the owner’s style, personality and, in many cases, the size of his or her bank account. But wheels encompass much more than just good looks. Looking beyond the final product all the way back to the beginning, we discover an idea or inspiration

All the Right Moves: Secrets to Success in Growing Commercial LT Tire Market

Commercial light truck tire buyers are everywhere – if you know where to look. They are plumbing, HVAC or electrical contractors, construction companies and pick-up-and-delivery companies. They are regional/local delivery companies, public utilities, municipalities and many small, service-oriented outfits. Some don’t work for a company – they’re self-employed. Their specific lines of work may differ,

Disaster!: How to Survive When One of Four Businesses Perish

In the movie Forrest Gump, the lead character steps to the curb, scrapes stuff off the bottom of his shoe and says, “(Bleep) Happens!” What would Forrest say about a business that just stepped in it – or was just stepped on? “Disaster Happens!” You can’t prevent disaster, but you can survive it. What will

Bargain Clutter Busters

Boston was invaded in July 2003. Not by aliens or a foreign army, but by strange creatures known as “treadheads.” During that month, six young men cruised the streets of Boston sporting an unusual hair style – a tread pattern on their heads. They also wore red T-shirts bearing the question, “What’s up with my