April, 2013 Archives - Tire Review Magazine
Nitto Launches NT90W ‘Severe Winter’ Tire

Nitto Tire USA Inc. recently launched its new studless winter tire, the NT90W, which the company said is “engineered for severe winter driving conditions.” The launch event for key trade and consumer journalists, held in February at the Miller Motorsports Park in Tooele, Utah, was part new product launch and part drive and learn, as

Enhancing Your Social Marketing

It’s your business – can you afford to leave social marketing to your 14-year-old niece?

Experience, Marketing and Top-Notch Service Bring Fast Success for Folsom Tire Pros

In a little over two years, Justin Breaux has turned Folsom Tire Pros into a well-respected, revenue-generating, full-service tire and automotive shop in the city of Folsom, Calif., just outside of Sacramento.   Breaux was appointed store manager when owners Roger and Betty Fuller purchased the facility in 2010. “I worked for their son for five

How Tire Buyers Buy Tires

New Google Study Shows Changed ‘Path to Purchase’

R-134a Refrigerant Retrofits Are an Option – for a Price

Is it worth the trouble and cost to have the R-12 freon air-conditioning system retrofitted to R-134a refrigerant? It’s important to explain to the customer that the term “retrofit” describes special procedures that are required to convert a R-12 system to an alternative refrigerant. This service will depend on the need for this type of repair, the cost and how much the vehicle owner can afford.

A Closer Look at Speed Ratings

Explaining the difference between Z-rated tires and their less expensive counterparts to customers

Maximizing Performance of Underground Mining Tires Takes a Deeper Approach

Do the maintenance practices for tires operated in an underground environment versus a surface operation change? The answer is NO. In fact, more focus needs to be spent on maintaining the haul roads, loading and dumping areas to minimize early tire failure. Generally, in an underground mine operation water is difficult to avoid, which makes

Dealers Must be Experts on Off-Road Light-Truck Tire Features, Applications

Mark Twain might have said that rumors of the death of off-road light-truck tires have been greatly exaggerated. And he would have been right. “Several years ago, prognosticators had deemed the light-truck tire market as dead,” says David Shelton, director of marketing for Giti Tire USA. “Today it seems it is still alive and very

Phone Skills Drill

Stop Saying “Buh-Bye” to Callers and Dial Some Customers for Life

April 2013 Sales Intelligence

Tire and service pricing for San Diego, Calif.; Milwaukee, Wis.; Billings, Mont.; Charlotte, N.C.; Wichita, Kans.; and Baltimore, Md., retail tire markets during the period of March 27 through April 1, 2013. Tire Review and InteliChek present up-to-date tire and service price information from major U.S. metropolitan areas. For this monthly feature, Inteli­Chek directly contacts

Product Spotlight: Tire Changers

A tire changer is a costly purchase, so when shop owners are in the market for a new machine, they want a lasting piece of equipment that can handle the volume and variety of work that comes through their bay doors. The latest tire changers are capable of servicing a range of tire sizes, from

Power Maps for Dummies

The perils of sending a young tech out on his first service call without all of his papers