N.J. Dealer Pairs Music, Tires in Unique Event
Selling tires is a passion few will ever understand. Playing the bassguitar is a passion even fewer of us will ever truly appreciate. JoelCaplan, owner/partner of BC Tire, based in Piscataway, N.J., not onlyunderstands and appreciates these two passions, he’s found a way toincorporate them both into a grassroots marketing effort that paiddividends to his
Marketing to Women With Social Media
Comscore, Nielsen, Media-Metrix and Quantcast studies all show women are the driving force of the most important Internet trend of the decade: the social web. So how does a small business – like a tire dealer – harness the power of female customers in social media? It’s all about interactivity and creating a forum for
Court Verdict Will Forever Shine Bright Light on Tire Repair Practices
It can be frightening when people "justify" their actions, often positing their viewpoint with a sensationalized vigor.They are clearly right and Everyone else is wrong, or Somebody else got it all wrong, or it’s the Other Guy’s fault entirely. It is Everyone, Somebody or the Other Guy – often despite tons of contrary information. Thus
April 2011 Sales Intelligence
Covering retail tire markets in Duluth, Minn.; Eugene, Ore.; Hartford, Conn.; New Orleans, La.; Richmond, Va.; and Tucson, Ariz., during the period of March 28-30. Tire Review and InteliChek present up-to-date tire and service price information from U.S. metropolitan areas. For this monthly feature, InteliChek directly contacts a selection of independent tire dealers, mass merchants
Hennelly Tire & Auto Sustains a Permanent Growth Spurt
From one to 33 in the past seven years. That’s how many tire stores Dan and Diane Hennelly have opened despite one of the worst economic recessions on record – and their enterprise is still growing.