2019 Editions Archives - Page 9 of 13 - Tire Review Magazine
A Strange Brew: Exploring the Ingredients Used to Make Passenger Tires

The majority of tire companies go to the same place(s) and purchase similar materials (at least for the most part). Then, they go back to their factory and both will produce different tires.

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Wheel Centering: Best Practices to Get the Right Wheel Balance Each Time

No matter if you’re working on a light truck, high-performance vehicle or commercial truck, centering is the foundation of each wheel balance that is performed on the vehicle. However, there’s more that goes into the process than many think.

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Hidden Symptoms May be the Cause of Uneven Brake Wear

If a customer comes to you with uneven brake wear and you just assume it is a bad caliper and replace it, you may be guessing. Imploded brake hoses and stuck proportioning valves produce hidden symptoms that are not easily diagnosed.

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Test, Bleed, Flush: Protect Your Customers’ Brake System

Replacing brake fluid or “flushing” it can extend the life of hydraulic brake components, but when should brake fluid be replaced? We dive into industry recommendations and best practices.

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Considerations for Building a Tire Inflation Station at Your Shop

If you are considering installing a tire fill station in your parking lot, here are a few suggestions to ensure that the station works for you and that your customers have a positive experience.

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Answering ‘Why’: Finding the Real Reason for Removing an OTR Tire

When a tire has been removed from service for an unknown reason, how do you determine the real issue that caused the removal? Most importantly, how do you explain the “why” to the customer?

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Does Your Team Have True PRIDE?

Finding employees with true personal responsibility in delivering excellence will show in your business’ performance.

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Tracking Truck Tire Inflation Can Pay Dividends

Tire-related costs are the largest maintenance expense for commercial vehicle fleets, but with the right tools, you can help your customers save money and gain their trust in the long run.

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A/C Compressor Replacement: Visual Inspections & Checks Ease Diagnostics

Driving around in the hot summer heat can take a toll on the A/C system, so, chances are, you’ll be doing a lot of HVAC repairs from now until the end of September.

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Curing Tire Vibration Woes with RFV Wheel Balancing

Understanding radial force vectors will help you avoid tire vibration and other comebacks.

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The Tire Dealer’s Winter Tire Checklist

Temperatures are soaring, plants are blooming and winter has been wrapped with a tidy bow. It might sound counterintuitive, but this means it’s the perfect time to think about your winter tire inventory.

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A Marketing Conundrum: Should You Advertise on Yelp?

To understand why Yelp can be a viable marketing channel, you first need to understand consumer behavior and their attitudes toward independent review ratings.

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