Editor’s Notebook: Passion Powers Performance
You may have noticed something different this month – the new face. I’d like to introduce myself as the new editor of Tire Review magazine.
Checking for Runout After Installing Any Rotor is Your Defense Against Comebacks
Many techs believe that installing new pads and rotors is the solution to brake noise and vibration and that installing new parts makes everything perfectly aligned so that no other steps are needed to bring the system back to service. Well, this is true and false.
Top Tips for Selling All-Season Tires
There is so much to consider when purchasing tires, especially the all-season variety that many keep on their car year-round.
Proud to be an Independent Tire Dealer: Kevin and Sarah Bickford, Fox River Tire & Auto
Thirty years in the tire business has not only taught Kevin Bickford the inner workings of a shop, it also helped him learn what type of boss he’d like to be and the type of shop he’d like to create — one with values of honesty, reliability, integrity, teamwork and professionalism.
A Note from the Publisher: The Foundation of Running a Successful Business
The ability to adapt to change and leverage your relationships accordingly is essential to continue to attract new customers and grow your business. Here at Tire Review, we too are adapting to better serve you.
The Science Behind Rolling Resistance in Passenger Tires
You’ve heard about the benefits of low rolling resistance in tires for years. Now, let’s look at how it works and why.
Medical Marijuana in the Workplace
You know that marijuana has been legalized for recreational use in multiple states including California and Colorado. But what does that mean to you and your business?
Tire Dealers & Service Work: Underhood Jobs Performed Annually
Tire Review readers are increasingly adding service work to their offerings. Find out how many under-the-hood jobs dealers across the U.S. perform annually.
Marketing Basics for Tire Dealers: Tools to Succeed in the Digital Age
Regardless of your budget, there are a several important marketing channels you need to invest in regularly. Take these recommendations to get the brand recognition you deserve.
Finding the Right Employee Health Care Benefits for Your Team
According to MetLife’s 2018 “Employee Benefit Trends Study,” 54% of millennials cite their benefits as a determining factor in deciding where to work. Simply put, you could be losing out on young, passionate employees simply because your benefits package — if you offer one at all — is not competitive.
More Than Just Parts: Advantages of Working Closely with Your Parts Suppliers
Discover how you can improve your relationship with your parts suppliers to increase your shop’s efficiency and, in turn, improve customer satisfaction.
TPMS Relearn for the 2011 Toyota RAV 4
Use this as a guide to perform the TPMS relearn for the 2011 Toyota RAV4.
