Pirelli 140th Anniversary Recognized by Italy President
Last week, Pirelli SpA chairman and CEO Marco Tronchetti Provera and the firm’s top management were received by the president of Italy, Giorgio Napolitano, to mark the 140th anniversary of the company’s foundation in 1872. "It was a great honor for me and for all of us to be received by President Napolitano on the
Really Big NYC Splash: Pirelli Uncovers its 2012 Calendar
Earlier this week, Pirelli unveiled its annual calendar, shot entirely on the island of Corsica by Mario Sorrenti, at Guastavino’s in New York City.
Pirelli to Keep an Eye on New Sky and BBC Deal
It was announced last week that in spite of excellent viewing figures and widely lauded coverage, Formula One has made a deal that will mean that only half the races will be shown live on the BBC from next season.
Pirelli PZero Fashion Unveiled
You’d be wrong to assume Pirelli has directed its entire focus toward Formula One. The Italian firm is currently allowing its presence to be felt at Pitti Immagine Uomo, an important event on the global fashion calendar. During the show, which runs June 14-17, Pirelli is presenting its new Spring/Summer 2012 PZero clothing and footwear
Pirelli Boosting China Capacity, Plans
Within the next two years capacity at Pirelli’s Jining factory in China’s Shandong province will double to 10 million tires per annum. During a China-based interview with Bloomberg TV on Feb. 24, company chairman Marco Tronchetti Provera mentioned the capacity expansion as part of a 300 million euro investment in China to be made over
Pirelli: On 5th Avenue and on the Move in North America
Not long after setting up Pirelli’s new sales and marketing offices on 5th Avenue in New York City, the tiremaker is further strengthening its position in the North American market by committing to additional production capabilities with a new tire plant scheduled to be on line by the first half of 2012. Located in Silao,
Russian Launch for Pirelli Calendar
Moscow is the venue for the launch of Pirelli’s 2011 calendar, tying in nicely with the tiremaker’s latest thrust into that country. In its almost half-century, the Pirelli calendar has gained an enviable reputation for presenting some of the world’s most beautiful women. This time around, however, under the artistic direction of Karl Lagerfeld, the
Kwik-Fit Calendar Takes Tire Message to New Level
While some major tire industry names produce calendars that illicit furtive glances and even the occasional "phwoar" from enthusiastic admirers, the Kwik-Fit annual calendar may take your breath away for another reason entirely. Kwik-Fit’s Tyre Wall of Shame 2010 features 12 images intended to shock – photos of tires in outrageous condition, including some with
2010 Pirelli Calendar Launched
Regardless of whether you view ‘girlie calendars’ as art worthy of prolonged admiration or frown upon the exposure of bare flesh, there’s no denying the influence the Pirelli Calendar. The ‘Cal’ to its friends, Pirelli’s annual has imparted certain levels of art and tastefulness upon the genre. In Pirelli’s own words, the Cal is “the
Pirelli Planning Job Cuts and Plant Idling, says Union
Job cuts are said to be a possibility at Pirelli, where Italian labour union Filcem, whose comments have been published by Bloomberg, said the company will eliminate approximately 200 administrative jobs in Milan and will probably continue to idle plants to counter a global drop in demand.