Business

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When the U.S. economy slid into recession in 2007, many businesses struggled to survive. As the unemployment rate grew to 9.5% by June 2009,...Read More

Brett Miller, 30 Graphic Designer Flynn’s Tire & Auto Service When Brett Miller first started working in the industry three years ago, he received some advice...Read More

Josh Hammett, 35 Store Manager Family Tire Pros Josh Hammett has been busy trying to change people’s negative experience in the tire industry by providing a great...Read More

Ron Mohler, 30 Commercial Development Manager Elgi Rubber Co. Ron Mohler never really has a normal day. Half of his time is spent getting new products to...Read More

Read more posts from the Business category

A dark and dingy showroom is a thing of the past. Before your customer service, even before your vehicle service, the showroom offers a...Read More

At Elite we know that once someone comes into your shop, you’ll do everything you can to generate a happy customer, and make a...Read More

As we all know, the most powerful form of advertising always has been word of mouth. Although every tire dealer would like to believe the...Read More

In my October 2015 article “A Winning Workplace,” I wrote about the importance of employee engagement and creating an organization that top talent...Read More

When it comes to dealing with objections, most service advisers shut down as soon as the customer says, “It’s too much money,” or “I’d...Read More

What would one more visit per year from your best customers mean for your shop? Let’s say you have 100 current customers and the...Read More

We all know that there are many things you can do when it comes to customer retention. Follow-up calls, sending out service reminder notices,...Read More

As is true with the top techs, the top service advisors in America need a number of tools in order to succeed. Here’s a...Read More

Read more posts from the Sales/Customer Service category

From the growth in recycling and conservation efforts to increasing alternative energy sources and electric vehicle production, it’s clear that the “go green” movement...Read More

In a world where more than 80% of prospective consumers will see your ad but still look you up online before calling or visiting...Read More

Going online for any service is the new norm with almost every consumer owning a smartphone. With today’s technology, information can be accessed almost...Read More

Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look exactly like...Read More

If you truly plan on having an effective presence with your website and social media, video cannot be ignored. As reported in January 2015,...Read More

While it’s common knowledge that smartphones, tablets and other mobile devices are gaining in popularity, the actual statistics may come as a surprise. Currently, more...Read More

While a mobile-friendly solution is a must, how can you decide between a separate mobile site or a responsive site? Holly Biondo, marketing coordinator...Read More

When it comes to advertising, strategies are endless, mediums are constantly changing and advice is often conflicting. Doing something is better than nothing – results...Read More

Read more posts from the Marketing category

In a perfect world small businesses would have enough capital to fund any renovation or new construction project they wished to pursue. Buildings would...Read More

"I pay myself $100,000 per year, plus al the cash I can take!" That was the response I got when, as a young shop owner,...Read More

Are you one of the millions of Americans who hasn't filed (or even started) your taxes yet? With the April 18 tax filing deadline...Read More

Compiled annually by the IRS, the "Dirty Dozen" is a list of common scams taxpayers may encounter in the coming months. While many of...Read More

Are you paper rich but cash poor? A business can be profitable on paper, but bankrupt in real life – if you don’t manage...Read More

The Internal Revenue Service and Free File Alliance have launched Free File with many changes and updates for 2016. In 2016, there are 13 tax...Read More

Can you point your company in the direction of financial success, step on the gas, and then sit back and wait to arrive at...Read More

In the October issue of the Virginia Automotive Report, Terry Westhafer of Central Tire Corp. in Verona told of his personal account of a...Read More

Read more posts from the Finance category

While conducting reference checks on potential employees is a sensible way of managing your business risk, employers must carefully follow legal limits on the...Read More

Managing difficult employees and holding them accountable in a litigation-happy environment often feels akin to walking a tightrope while wearing a blindfold. And while...Read More

Payday. While it is music to an employee's ears, payday presents logistical and legal challenges for your company. One of the chief challenges is ensuring...Read More

The first time you learn of an employee’s complaint probably isn’t the day your company is served with a lawsuit. In most cases, the...Read More

Human Resources is often so intimately involved in the day to day operations of a company that a lot of employers wonder if they...Read More

This article has a strange title, right? Your employees aren’t like a faucet. My dad always used to say that. It wasn’t a concept...Read More

Landing a job takes perseverance, diligence, and careful planning. A critical component on the road to landing your dream job in the auto career...Read More

Let’s face it, ours is a very dynamic industry. Vehicles are constantly becoming more technical and customers ever more demanding. For this reason, individuals...Read More

Read more posts from the HR category

The Terminology In order to understand the issues, we first need to define the terms. According to the American Psychological Association, sex is defined as...Read More

Managing difficult employees and holding them accountable in a litigation-happy environment often feels akin to walking a tightrope while wearing a blindfold. And while...Read More

The Internal Revenue Service and Free File Alliance have launched Free File with many changes and updates for 2016. In 2016, there are 13 tax...Read More

You’ve worked hard to keep your business running. The last thing you need to worry about is an incident ending your business because you...Read More

The Patient Protection and Affordable Care Act of 2010, in concert with the enactment of the Health Care and Education Tax Credits Reconciliation Act...Read More

"You’re either at the table or you’re on the table.”I recently heard this quote and realized that it does a great job of summing...Read More

You probably didn’t hear or think much about the Energy Independence and Security Act of 2007. I certainly didn’t give much thought to how...Read More

t concealed firearms are prohibited on the property. Notices or signage should clearly define the type of weapons that are prohibited on premises since...Read More

Read more posts from the Legal / Regulations category

When the U.S. economy slid into recession in 2007, many businesses struggled to survive. As the unemployment rate grew to 9.5% by June 2009,...Read More

Brett Miller, 30 Graphic Designer Flynn’s Tire & Auto Service When Brett Miller first started working in the industry three years ago, he received some advice...Read More

Josh Hammett, 35 Store Manager Family Tire Pros Josh Hammett has been busy trying to change people’s negative experience in the tire industry by providing a great...Read More

Ron Mohler, 30 Commercial Development Manager Elgi Rubber Co. Ron Mohler never really has a normal day. Half of his time is spent getting new products to...Read More

Robert Tinson, 38 National Account Manager Schrader Performance Sensors Robert Tinson comes from a long line of automotive aftermarket professionals, but recently joined the tire industry three...Read More

Jacquie Hower, 29 Director of Operations Zimmerman's Automotive Service Inc. In April, Jacquie Hower watched Zimmerman’s Automotive Service’s Family Service Day unfold before her, later realizing that...Read More

W. Rippetoe, 39 Senior Technical Service and Training Representative Schrader Performance Sensors When W. Rippetoe started out as a volunteer firefighter, his assistant fire chief told him,...Read More

Adam Barfoot, 34 Plant Manager Bridgestone Americas Aiken Country Plant Adam Barfoot joined Bridgestone Americas in 2004 as industrial engineer at the tiremaker’s LaVergne, Tenn., plant.  Over the...Read More

Read more posts from the Top Shop category