Steve Ferrante, owner of Pinnacle Performance, says he teaches auto shops how to improve customer relationships and increase sales.
Sponsored content: Every interaction your salespeople have with potential customers on the phone is an opportunity to enhance customer relations, the image of your business and increase sales. When your salespeople are not properly prepared to manage phone interactions they lose those precious opportunities and hinder your success.
Sponsored content: Having worked with dozens of multi-location tire dealers across the country, Steve Ferrante, CEO of Pinnacle Performance Training, has seen many areas that negatively impact growth and overall business performance. Here, he shares the top five blunders he’s personally witnessed and the recommended changes for each.
Sponsored content: Henry Ford said, “Failure is simply the opportunity to begin again, this time more intelligently.” With that in mind, CEO of Pinnacle Performance Training, Steve Ferrante, shares six proven ways to lose customers and damage your tire/auto service business.
Growing up in his family’s shop, Steve Ferrante’s passion for cars took shape early and has influenced his career ever since.
Steve Ferrante, Tire Review’s Selling Smart columnist since 2010, has announced the launch of the new Pinnacle Performance Training website for tire/auto service business employee training.