Pinnacle Performance Archives - Tire Review Magazine
Burt Brothers Staff Trains with Pinnacle Performance

Steve Ferrante, owner of Pinnacle Performance, says he teaches auto shops how to improve customer relationships and increase sales.

Are Your Salespeople ‘Winging It’ on the Phone?

Sponsored content: Every interaction your salespeople have with potential customers on the phone is an opportunity to enhance customer relations, the image of your business and increase sales. When your salespeople are not properly prepared to manage phone interactions they lose those precious opportunities and hinder your success.

The Top 5 Blunders of Tire Dealers

Sponsored content: Having worked with dozens of multi-location tire dealers across the country, Steve Ferrante, CEO of Pinnacle Performance Training, has seen many areas that negatively impact growth and overall business performance. Here, he shares the top five blunders he’s personally witnessed and the recommended changes for each.

How To Fail

Sponsored content: Henry Ford said, “Failure is simply the opportunity to begin again, this time more intelligently.” With that in mind, CEO of Pinnacle Performance Training, Steve Ferrante, shares six proven ways to lose customers and damage your tire/auto service business.

Club 3633: Steve Ferrante, Pinnacle Performance Training

Growing up in his family’s shop, Steve Ferrante’s passion for cars took shape early and has influenced his career ever since.

Steve Ferrante Pinnacle Performance Club 3633
Pinnacle Performance Launches New Training Site

Steve Ferrante, Tire Review’s Selling Smart columnist since 2010, has announced the launch of the new Pinnacle Performance Training website for tire/auto service business employee training.