Burt Brothers Staff Trains with Pinnacle Performance - Tire Review Magazine

Burt Brothers Staff Trains with Pinnacle Performance

Steve Ferrante, owner of Pinnacle Performance, says he teaches auto shops how to improve customer relationships and increase sales.

Burt Brothers Tire and Service has brought in Steve Ferrante of Pinnacle Performance to provide customer service and sales training.

Ferrante says he developed his training program to help auto shops build team dynamics and teach them to improve customer relationships and increase sales.

“Steve preaches that 80% of businesses and the employees in them are not in the top 20%,” says Burt Brothers’ co-owner, Jake Burt. “Pinnacle Performance Training is about how we can get our employees and shops into that top 20% and achieve world-class sales and customer service. It’s about raising the bar in everything that we do.”

You May Also Like

CEAT Receives Lighthouse Certification from World Economic Forum

The certification is given to manufacturers that use Industry 4.0 technologies.


CEAT Ltd.’s Halol plant has been awarded the Lighthouse Certification by the World Economic Forum. The certification is given to manufacturers that use fourth-industrial revolution technologies (Industry 4.0) to transform factories, value chains and business models for sustainability, empowering the workforce and increasing in productivity, the company says.

Nokian Tyres Holds Innovation Challenge Finals

Sustainability at the top of mind for Nokian Tyres during its innovation challenge.

Apollo Tyres Receives ISO Certification for Sustainability

Apollo Tyres underwent a three-stage assessment for the certification.

Discount Tire Announces ‘Defending Daytona’

The series will highlight Austin Cindric, driver of the No. 2 Discount Tire Ford Mustang, as he prepares to defend his title at the Daytona 500.

Discount Tire Defending Daytona
Hunter’s BL Series Bench Lathes Now Connects with HunterNet 2

With the new connectivity, shop owners and managers will be able to view before and after-cut results for rotors and drums online.


Other Posts

GRI Receives US DOT Certification for Safety

GRI tires will now have a DOT code embossed on their sidewalls.

BKT Launches New Website

Each product page now contains more information, including videos and links to case studies.

BKT website
Pirelli Revs Up for 2023 Motorsport Season in the US

The Italian tiremaker is set to participate in 10 North American motorsport championships.

Fortune Tires Debuts new US Dealer Website

Current Fortune dealers can access a range of dealer resources, including product information and marketing materials.