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Burt Brothers Staff Trains with Pinnacle Performance

Steve Ferrante, owner of Pinnacle Performance, says he teaches auto shops how to improve customer relationships and increase sales.

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Burt Brothers Tire and Service has brought in Steve Ferrante of Pinnacle Performance to provide customer service and sales training.

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Ferrante says he developed his training program to help auto shops build team dynamics and teach them to improve customer relationships and increase sales.

“Steve preaches that 80% of businesses and the employees in them are not in the top 20%,” says Burt Brothers’ co-owner, Jake Burt. “Pinnacle Performance Training is about how we can get our employees and shops into that top 20% and achieve world-class sales and customer service. It’s about raising the bar in everything that we do.”

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