Club 3633: Steve Ferrante, Pinnacle Performance Training

Club 3633: Steve Ferrante, Pinnacle Performance Training

Growing up in his family’s shop, Steve Ferrante’s passion for cars took shape early and has influenced his career ever since.

Steve Ferrante Pinnacle Performance Club 3633
Steve Ferrante, CEO and Trainer of Champions at Pinnacle Performance Training

Steve Ferrante started out around the auto service industry, and it has influenced his career ever since.

Growing up in his family’s shop, Ferrante’s passion for cars took shape early. Though the business wasn’t primarily built around tires, the fact that every vehicle that came into the shop rolled on four tires meant that he understood their value from the beginning, even if they were serviced by old-school equipment “that nearly killed me whenever I was involved.”

While at American Management Services, Ferrante received the most important piece of advice of his career after becoming the youngest northeast sales manager in the company’s history. “Always run scared… don’t get too comfortable,” the company’s CEO told him.

The advice stuck, and Ferrante has refused to rest on his laurels. “I haven’t been in my comfort zone since,” he says.

Eventually, Ferrante started his own business, providing sales training for businesses in New England. As luck would have it, the tire industry wasn’t quite finished with him, and a series of events led him right back to where he started. One of the company’s clients was tire and auto service industry point-of-sale company ASA Tire Systems. ASA’s president (and former TIA president) Wayne Croswell, after seeing the training that Ferrante’s company provided, suggested that he put together a program specifically for tire dealers.

Luck brought him back into contact with the tire industry, but the relationships keep him firmly rooted in it.

“Some of the very best people I know are owners and managers of tire and auto service businesses. I’m proud and grateful to call them my clients and friends. And the folks that work for them in the stores? These are my people. I feel a real kinship with them. After all, there was a time I had one of those work shirts with my name on it, too.”

Fun Fact: If he could have dinner with anyone living or dead, Ferrante would choose legendary basketball coach John Wooden. “Coach Wooden believed that if players were going to be winners on the court, they first needed to be winners off the court.”

You May Also Like

Black’s Tire’s Brian Pierce: ‘My People are My Biggest Motivator’

Manager of 16 Black’s Tire stores, Brian Pierce has been commended on his dedication.

Brian-Pierce-Blacks Tire

In the short span of 11 years, Brian Pierce has worked his way up from a general service technician—changing tires, oil and doing some mechanic work—to now managing 16 stores in South Carolina for Black’s Tire. A head-down, humble hard worker, Brian speaks with passion about the industry that he has come to love.

Business Acumen Sends Joe Miles to Top Industry Groups

Treating the customer right goes beyond free tire rotation or doing a flat repair whether you bought a tire from Kaiser Tire or not.

T.J. Tennent Turns His Passion Into Unending Tire Forensics Opportunities

Law enforcement officers across the world know T.J. Tennent and his cherry red Ferrari well, with many of them working to track him down even now, as you read these words. That said, you won’t find any “Wanted” posters of him at any police stations – or if you do, it’s simply a sign that

Tj Tennent
Stephanie Morey Has Carved Her Way Into the Tire Industry

There appears to be no challenge that Stephanie Morey can’t overcome. From being a leader in data management in the ever-changing tire industry to building a shop in her backyard when her woodturning passion was put on hold due to the pandemic, she is up to the test. Related Articles – Yokohama’s Heather Adelman: Grow

Sherri Wolford Prioritizes Positivity in The Fast-Paced Tire Industry

After only two years in the tire service industry, Sherri Wolford’s can-do spirit and values have already had a positive impact on the distribution segment of Myers Industries. Related Articles – Mike Evans Takes Tire Inspections to Incredible Heights in Import Business – Nokian Tyres Pierre Zupancic Enjoys the Fast-Paced Industry – Andrew Cutler Prioritizes

Other Posts

Club 3633 Nominations Now Open!

Know someone changing the tire industry for the better? Nominate them for our Club 3633!

Club 3633 2022
Club 3633 Nominations are Now Open

Tire Review is searching for tire industry influencers – someone who is really changing things for the better, innovating and making strides in your company. Nominate them for our 2022 class of Club 3633 at this link. Related Articles – Sullivan Tire acquires seven new locations – Yokohama Rubber becomes ATP Tour’s official tire partner

Club 3633 Covers 600x300
Aaron Telle Reflects on Importance of Company Culture

Aaron Telle, president and CEO of Telle Tire, is passionate about running and growing his business while creating a positive company culture.

Aaron-Telle
Esmeralda Bernal Takes Strategic Business Approach

Esmeralda Bernal, the sales and business development manager for Yokohama Off-Highway Tires, has the strategic mindset needed to help customers succeed.

Esmeralda-Bernal