Michelin Expands X One Truck Tire Line
Michelin North America Inc.’s truck tires division, Michelin Americas Truck Tires, recently launched Michelin X One Multi Energy T, a wide-base single- trailer tire for regional operations that is U.S. Environmental Protection Agency (EPA) SmartWay-verified. The Michelin X One Multi Energy T, which replaces the Michelin X One XTE, utilizes Michelin’s Advanced Casing Technology design,
NHTSA Investigates Michelin Truck Tire Failures
The National Highway Traffic Safety Administration is investigating reports that some Michelin truck tires can fail and cause crashes. NHTSA has six complaints and a police report about crashes involving 2014 Michelin XZA 295/60/R22.5 tires. According to NHTSA documents, “the tire may fail catastrophically when used on the steer axle.” “Michelin is aware of a
Michelin/TIA Scholarship Application Now Open
The application period for the 2015/2016 Michelin/TIA Scholarship is now open, according to the Tire Industry Association. The scholarship program is open to both part-time employees and dependent children of full-time employees at TIA member tire dealers. Applicants must be a high school senior planning to pursue a post-secondary education at an accredited two- or
Michelin Shows Off Ultraflex Technology for 10th Anniversary
Michelin celebrated the 10th anniversary of its Ultraflex technology by conducting tire demonstrations at its research center in Ladoux, France. A select group of farmers, tire dealers and other industry influencers from around the world were invited to attend the event showcasing the company’s tire innovations. James Crouch, farm segment marketing manager for Michelin North
Michelin May Purchase Budget Brand
During a recent radio appearance on France Info radio, Michelin CEO Jean-Dominique Senard said the tiremaker could add an entry-level brand to its portfolio, Reuters reports. Senard was asked if Michelin could add a new entry-level brand to its offers and said, “Yes, maybe, if the opportunity arises. Maybe in Asia, someday, we’ll find a
Korea Tiremakers Growing In Online Prominence
Tyres & Accessories has chosen French tiremaker Michelin as the winner of its global online tire brand value rankings. Michelin has held the title for seven consecutive years. To read the entire results of the study, click here. In terms of online prominence, the report shows that Michelin achieved the greatest degree of online prominence
Michelin Teams Up With YouTube Stars
Michelin’s Beyond the Driving Test campaign features YouTube sensation Brent Rivera in its latest video. The campaign was launched recently in partnership with the Federation Internationale de l’Automobile (FIA) to raise awareness of tire maintenance and safety among new drivers. Sixteen-year-old Rivera acts as both scriptwriter and star in videos that document the ups and
Michelin Purchasing German Wholesaler
According to information available to Tyres & Accessories, major European wholesaler Ihle Baden-Baden AG may soon belong to Michelin. The French tiremaker is said to be planning a 100% acquisition of parent company Ihle Holding AG, whose assets include some 20 companies. Ihle Baden-Baden AG, which is headquartered in the spa town that serves as
Michelin Celebrates 125 Years With Contest
In 1889, brothers Édouard and Andre Michelin founded the French tire company Michelin. To commemorate its 125th anniversary, Michelin North America is encouraging people to embark on a quest for the Michelin Man and other prizes. The contest, called “Michelin’s Quest for Adventure,” is being conducted with Geocaching – a real-world, outdoor treasure hunting game
BFGoodrich Proves New Tire in Baja California
The Mexican state of Baja California has been the backdrop of off-road racing for many decades and is host to both the Baja 500 and Baja 1000. The sand, silt, jagged rocks, grated and winding roads as well as steep inclines make the region a natural roller coaster, and an off-roading playground. It is in
Michelin Sponsors National Soccer Team
Michelin has joined 14 other companies in sponsoring Brazil’s national soccer team. This is the first time Michelin has invested in a sports sponsorship outside of motorsport activities. The five-year deal was announced at the Brazilian Football Confederation (CBF) headquarters in Rio de Janeiro on Wednesday, Sept. 3.
TRAC Welcomes New Chairman of the Board
TRAC announced that Harold Philips, COO for Michelin North America (Canada) Inc., will serve as the association’s chairman of the board for the 2014/2015 term. Philips was appointed as TRAC’s chairman at the June Annual General Meeting. He will be re¬sponsible for Canada’s commercial operations including the passenger and light truck, medium truck and retread
