New Research Shows How Women See Tire Buying Experience
Exactly how do women approach the entire tire buying experience? What are they looking for?? What do they expect? And how important are brands and pricing? Over the years, a lot of people have been most happy to share their ideas on the subject. But for the very first time, thanks to market research firm
Mind Games: The Four Customer Types
I heard "Glen, help!" coming from the phone’s ear piece. It was a customer of mine that I recognized quite well. She was a regular customer, a good customer. Our relationship didn’t start off so well, though. The first time I remember her bringing her Jeep Cherokee into the shop, the water pump was leaking.
Reputation Management: What Are Customers Saying About You?
The Internet is often referred to as "The Wild, Wild West" because technology is changing so rapidly, it’s virtually impossible to police content, images and business practices. Well, the web just got a heck of a lot wilder in the local search space, so here is what you need to know to protect your dealership’s
Score Points With Customers by Creating a Child-Friendly Waiting Area
Waiting rooms are for waiting. That’s something we adults are accustomed to doing. At the doctor’s office, at the DMV, and yes…at the tire and auto service store.
Evaluating Customer Service to Meet Expectations
There are really just three ways to evaluate your performance as it pertains to customers’ expectations. You either match their expectations, exceed their expectations or you don’t meet their expectations. It really is that simple.When we talk about these three levels with clients, they often rush to the decision that they want to exceed their
Consistency is Key to Positive Customer Experiences
People become your customers because you have what they want at a price they are willing to pay. The exchange of value includes not only the product or service, but also the experience. Your tire dealership and your people need to be – at the minimum – acceptable, but you should strive to have a
More Tips for Female-Friendly Customer Service
Is your shop clean and inviting? Is speed of service a priority? Are your service and salespeople attentive and personable? If you answered no to any of those questions, you might be alienating at least half of your customer base. While men might overlook a dirty showroom or distracted salesperson, women won’t – and recent
Marketing to Women With Social Media
Comscore, Nielsen, Media-Metrix and Quantcast studies all show women are the driving force of the most important Internet trend of the decade: the social web. So how does a small business – like a tire dealer – harness the power of female customers in social media? It’s all about interactivity and creating a forum for
Fire Up Your Sales Approach
Many of you consider yourselves to be retailers, and retailing is an important and proud industry. This is true whether one is selling clothing, appliances or, in this case, tires and automotive services. At the core of retailing is a reactive approach to working with consumers. They come into your dealership – driven by an
Referral Programs Give Customers a Reason to Return
The worst number in marketing is one, and that’s because there’s no one single advertising magic bullet that will flood your showroom with red-hot leads ready to buy day after day.
Business Myths: Why They’re Wrong and What to do About Them
What if we are wrong? What if our most deeply held beliefs about managing tire dealerships are at best misguided and at worst a complete waste of time and money?What if: • More door swings didn’t lead to more sales? • Commissions didn’t really drive sales performance? • Following up with customers made them like
Boost Sales by Building a Better E-Mail Campaign
E-mail marketing is a convenient and fast way to market your business to a large number of people at the same time. It’s beneficial to your business to send out e-mails on a consistent basis. If you’re not, you’re missing opportunities with your valued customers! E-mails are still the preferred way for consumers to receive