Maximizing Moments of Truth
Focus on impression-forming moments for customer loyalty and increased profits
7 Ways to Attack a Competitor’s Strengths
The mighty can be beat, but the best point of attack is where they are strongest!
Manage Your Online Reputation
Find out what customers are saying about you – and how to address negative reviews.
Winning & Losing: Part 2
Manage customer complaint damage by putting a defined, proactive process into place.
Phone Skills Drill
Stop Saying “Buh-Bye” to Callers and Dial Some Customers for Life
Moving Parts Online
Selling your inventory on eBay Motors (motors.ebay.com) used to be a painstaking process. You needed to type every part’s line code and other specifications individually online and then post it for auction or direct sale. For Jeff Kleckner, operations manager at Meyers Auto Parts (meyersautoparts.com), a three-location retail aftermarket chain in Las Vegas, the process
Winning and Losing with Customer Complaints: Part 1
Learn how customer complaints and problems can affect your tire/auto service business, as well as effective behaviors your staff should execute when confronted with these situations.
Does Your Team Need a Workout?
The New Year is a great time to measure your dealership’s customer service fitness.
Mobile App or Website: What’s Right for Your Business?
Compare mobile websites and apps to determine your shop’s needs.
Use QR Codes to Offer Customers Easy Access to Additional Information
I was recently with a client and that’s what he called it – a funny little black box. They look weird, but they aren’t funny. Rather, they carry a good bit of information, and I’ll bet if you look around you’ll see them all over the place. They’re on the packages in your shop, in
Text Message Marketing
Boost your shop’s car count, efficiency and customer service with a text message program.
No-Pressure Selling is a No-Brainer
Don’t close the sale, open the relationship with no-pressure customer experiences.