Consumer Tires:Get Back to Basics to Increase Sales
Consumer Tires: Get Back to Basics to Increase Sales There are few options available to dealers when it comes to increasing profits from retail tire sales – passenger, performance and light truck/SUV.After all, your suppliers aren’t likely to suddenly give you better pricing, and you can be somewhat limited in how high you set your
Commercial Tires:Much to Consider in Attacking This Profitable Segment
pplier with state-of-the-art product. And, of course, you have to provide quality service at affordable prices.Those are obstacles some dealers don’t want to hurdle. But to get the business, you have to let commercial accounts know that you’re out there. If you’re not actively searching for profits, someone else is.One thing a dealer can do
Baja Racing: Not For the Faint of Heart
I had only one thought while standing in the middle of the Mexican desert.How on earth did I get here?
Basketball? No…It’s Tire Retailing
Around the middle of the second half, I realized what I was watching. Sure, on the face of it Michigan State was systematically dismantling Florida in the NCAA finals. But what we were really watching was a perfect metaphor for the state of tire retailing.Fresh-faced, flashy underclassmen versus patient, methodical upperclassmen. Youth vs. experience. Slick
Taking the Long View: Today’s Dealers See the Long Term Benefits of Private Brands
nal exposure that would make them more well-known among consumers. And today, they enjoy much the same level of technology as the majors, but dealers often face an uphill battle convincing consumers of their quality and performance. Most importantly for dealers, however, is that unlike the major brands, private brand lines deliver the territory exclusivity
Selling in the Private Market
Selling in the Private Market “We’ve been in business 21 years and never carried name brand tires.” This is the eighth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This
More Than Just Tires: Private Brand Execs Discuss SKUs, Marketing and Competition
More Than Just Tires Private Brand Execs Discuss SKUs, Marketing and Competition Dealers agree that private brands provide the combination of product quality and profit margins they need to remain vital and competitive in today’s market. But like the major brands, private branders face a number of key issues that cut to the core of
It’s all about logistics, not trucks
This is a perfect issue for me to stroll down memory lane and talk trucks. No, not SUVs, pickups or delivery trucks, but the big boys.
A Quiet End to a Distinguished Career
The last time I had the opportunity to speak with Pat Rooney was during the International Tire Expo last November. It was at a cocktail party in a room teeming with people, loud with animated conversation coming from every direction. He was standing alone. No entourage. No underlings. No posse. To me, that situation was
An Evolution that Significantly Changed Component Management
Sharppoints Savvy truck fleet maintenance managers who’ve been around the business for awhile recognize an evolution that has significantly changed their approach to component management. While the basics of selecting good quality components and maintaining them in service is still the primary focus, what could be generally described as "problem management" has slowly been replaced