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Is Wider Better?: Michelin Leads Super Wide Charge in North America

Is Wider Better? Michelin Leads Super Wide Charge in North America With the introduction of a new breed of radial truck tires in North America, dual fitments on line haul fleets may become a thing of the past.Best described as “super wide” tires – not to be confused with bulky conventional-sized wide base tires commonly

Not Satisfied: MAST Sees Growth PotentialDespite Predicted Tight Market

MAST Sees Growth PotentialDespite Predicted Tight Market

Comp/Tech: Keep Your Face Out There

With the speed and freedom afforded by e-mail and Web sites, your employees may become isolated, focusing on the technology instead of the humans on the other end. And your customers may know you only through a Web address or periodic e-mails. Technology has changed the way we do business, but nothing happens in business

Profitability: 5 + 5 = 50

Don’t think that 5% you just gave away to the customer makes a difference? Think again. If your dealership works on a narrow profit margin, raising prices just 5% will have a tremendous impact on your bottom line. Say your annual gross revenues are $1 million. With a 15% margin, profits are $150,000. Not bad.

We Will Come Back’: New BFS Chief Says Actions, Not Words, Will Restore Confidence

The devastating impact of its massive voluntary product recall has taken a toll on Bridgestone/Firestone Inc. (BFS), its employees and, importantly, its dealers. But now that the recall effort is close to completion, BFS is starting to look to the future and standing squarely behind its century old Firestone brand. In his first extensive interview

Industry Report

Cooper Cutting 1,100 Jobs, Moving Oliver, and Recalling Tires

Penny Wise but Not Dollar Foolish

All too often we look for BIG IDEA marketing and promotion answers to assist in generating increased revenue.

Dale, Dale, He’s Our Man…

Dale Schermerhorn.Learn that name and learn it well. He’s our new poster boy.Dale lives in Connecticut and drives a Honda Accord. That’s really all I know about good old Dale. Except that he doesn’t keep his tires properly inflated.USA Today – often referred to as the “McPaper” because it serves up news hot, fast and

Fleets Need Help With Repairs

Fleets Need Help With Repairs Many fleets perform their own tire repairs – for better or worse. Dealers and retreaders can either curse their bad luck at losing potential business or take advantage of the situation.At first glance, it appears dealers and retreaders lose business when fleets do their own tire repairs. A deeper look

Industry Report

Hard Decisions Come