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Custom Wheels: Solid Source of Shiny Profits

Profit Handbook Custom Wheels: Solid Source of Shiny Profits It’s unfathomable the amount of money that a dealer can make carrying custom wheels. At an average of at least $500 per wheel, a dealer is almost forced to take a long, hard look maintaining custom wheels. But making the money isn’t easy. As with everything

Turn Scrap Into Gold

Turn Scrap Into Gold For today’s tire dealer, take-offs and scrap tires can be a unique profit center – and produce bottom line money on multiple levels.And one national company is working to help dealers not only make more money, but make a positive environmental statement, as well.If the two sound divergent, they aren’t. In

A Quiet End to a Distinguished Career

The last time I had the opportunity to speak with Pat Rooney was during the International Tire Expo last November. It was at a cocktail party in a room teeming with people, loud with animated conversation coming from every direction. He was standing alone. No entourage. No underlings. No posse. To me, that situation was

Troubleshooting Tech Retention: Recruiting, Training and Compensation All Part of the Equation

Troubleshooting Tech Retention Recruiting, Training and Compensation All Part of the Equation Finding qualified technicians to work in your shop is not always easy. Because today’s cars are more technically advanced, you will want to find technicians who are trained to repair these smart cars. According to the Technician Retention Guidelines by the Automotive Training

The Big Hole in the Ground

They came from all over the country to discuss the industry, meet friends and look at a giant hole in the ground. But more importantly, they came in record numbers.

Debt of Gratitude

Instead of the usual warm temperatures of the desert, it took TANA’s annual OTR conference to heat things up with its biggest and best conference to date. Congratulations!

Writer’s Block

Much like the current temperature here in northeast Ohio, my brain has gone into a freeze. I’ve become dysfunctional, struggling to come up with some thought provoking subject matter for my column this month.

Is the Light Truck/SUV Market Too Specialized

Is the Light Truck/SUV Market Too Specialized The light truck and SUV category is many things to many different people. First and foremost, it’s a booming market. The popularity of the LT/SUV tires has been amazing, and shows no sign of letting up anytime soon. All over, dealers are capitalizing on the profitability of carrying

Industry Report

Company will market BFGoodrich Scorcher T/A’s over the Internet

No More Excuses: Goodyear Lays it All Out

Goodyear lays it all out at first combined dealer meeting