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Mapping Out a Future

Big firms aren’t the onlyones that can do financial forecasts. Even a single-location tire shop canproject financials for the years ahead. Financial forecasts allowfor better strategic planning, cash-flow analysis, loan compliance, investoropportunities and business valuations. In short, it’s a tool you can use toplan for the future and best use your resources. If you do

Drug-Free Zone

Did you know that small,independent businesses are twice as likely as larger businesses to employ drugusers? That’s because smallbusinesses frequently lack drug education or drug-testing policies. In fact,statistics show that only 50% of businesses with fewer than 25 employees offerdrug education or policies. Why should tire dealerscare? Because compared to non-drug users, drug users are:

A Scientific Method

Question: What’s the bestway to make every advertising dollar count? Answer: Design your advertising sothat you can determine how much profit each ad dollar generates. The best wayto do this is to calculate the revenue from a specific ad, then subtract thecost of the ad. Look to direct-responsecompanies for an example. These companies build a

Accepting Credit Cards

Those of you who don’t already know that credit cards are safer than checks are living in the past. Even so, common sense must prevail when accepting credit cards, just as it does when you accept a check. Compare the name on the credit card to a driver’s license or other valid identification. Be careful

High Tech Tire Inflation Gauges

Customersare always looking for ways to get the biggest bang for their buck, andthere is no better product to consider than a good tire pressure gauge,and no better way to save dollars than a regular schedule to use thegauge. With a new age of technical innovation comes an easierworkday. Case in point, today’s tire inflation

Wall Street’s Socialist Jet-Setters

This column by Maureen Dowd first appeared in the New York Times last week.

Flat Tire Fallout

Things you don’t think about until they show up…

Soccer Program Celebrates 10th Year

Michelin North America is marking the 10th year of its Uniroyal brand’s youth soccer support program.

Michelin Golf Event Raises $108,000 for Charities

The 2008 Michelin Pro-Am Charity golf tournament raised $108,000 for six charities in Greenville County, S.C., the company announced.

Bauer Built Announces Exec Appointments

Durand, Wisc.-based dealer and retreader Bauer Built Inc. has made some management changes in its tire division.