Selling in the Private Market
Selling in the Private Market “We’ve been in business 21 years and never carried name brand tires.” This is the eighth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This
More Than Just Tires: Private Brand Execs Discuss SKUs, Marketing and Competition
More Than Just Tires Private Brand Execs Discuss SKUs, Marketing and Competition Dealers agree that private brands provide the combination of product quality and profit margins they need to remain vital and competitive in today’s market. But like the major brands, private branders face a number of key issues that cut to the core of
Changing To Meet Changing Needs
Changing To Meet Changing Needs Changes in the medium-duty truck market, as well as rising fuel prices, are driving many of the changes we are now seeing in tires for these vehicles. According to industry statistics, the most popular replacement tire sizes for medium duty commercial trucks from 1996 to 1998 were: 11R22.5, 285/75R22.5 and
What’s the Real Value?: Methods Vary, But Calculating the Cost/Value of Truck Tires is Key
What’s the Real Value? Methods Vary, But Calculating the Cost/Value of Truck Tires is Key Finding ways to save money is important to any business. No owner wants to see more money going out the door than is coming in. Commercial fleets are no different. The costs of equipment, salaries and repairs can be high,
Industry Report
Michelin signs eight more retreaders, now claims 38
The Retreading Market: Plants More Productive, But Pressures Putting the Squeeze On
The Retreading Market Plants More Productive, But Pressures Putting the Squeeze On Retreading has been an integral part of the tire industry and American life for over 100 years. From the earliest days of steel-studded leather bands to the first true mold-cure retreading to the innovation of precure treads, and through the necessity brought on
Bringing You the Best – Brick by Brick
I learned a long time ago that when you ask an honest question you should expect an honest answer. Especially if it’s about something the person you’re speaking with truly values.The whirlwind of dealer and industry meetings over the past few months has given me the opportunity to renew old friendships and meet a lot
Wet ‘N’ Wild
Wet ‘N’ Wild When it comes to wet weather tires, the story is simple. One tire manufacturer created what was termed as the first dedicated rain tire line, and other tire makers followed suit. But, the evolution of the rain tire hasn’t stopped there. The ability to evacuate water quickly has always been an expressed
Industry Report
Company will market BFGoodrich Scorcher T/A’s over the Internet
No More Excuses: Goodyear Lays it All Out
Goodyear lays it all out at first combined dealer meeting