Sell the Sizzle: Building a Strong Performance Business Takes More than Prayer
When it comes to building high performance tire and wheel sales, offering the right products and having strong technical skills are only parts of the equation. Perhaps more than any other segment, marketing plays a huge role in building a solid, loyal customer base. In this Performance Training Guide article, we’ll look at success-building techniques
Vipal: Aiming for the Top Three
(Staffordshire, U.K./Tyres & Accessories) Already represented in more than 90 countries, 2006 saw Borrachas Vipal’s exports grow roughly 30 per cent as the retreading materials and repair company took steps to increase its presence in the main European markets.
Broadway Reveals New Corporate Identity and Growth Plans
(Staffordshire, U.K./Tyres & Accessories) Broadway Tyres has unveiled a new corporate identity, pointing to the future development of the business.
Getting Every Last Drop: Vendors Offer More Than Just Product – But You Have to Take the Time to Benefit
You have five “urgent” phone calls that “must be returned immediately,” an HR crisis that can’t wait, and a customer who demands “you” take care of them. Your insurance carrier thinks you should update your coverage and the bank just called because there is a “problem” with your account. Let’s not forget the fire inspector
How Do You Stack Up?: Now You’ll Know – New Feature Provides Timely, Real-World Retail Sales Data
“So, what do you hear out there?” If you merely read the words, this question makes no sense whatsoever. What you “hear out there” could be the blood-curdling screams of hungry coyotes or your spouse pointing out the error of your ways (if the latter is the case, the coyotes may be more pleasant). But
Building Block: New Versado Luxruy Line Driving Future Tire Directions for Toyo
New Versado Luxruy Line Driving Future Tire Directions for Toyo
Fast Start to Year: Service Sales Well Above 2006, Tire Unit Sales Trending Upward
Welcome to Business Barometer, a report on retail tire and service activities – by tire dealers, for tire dealers. Each month, we’ll report on five major retail categories – unit sales of broadline, HP/UHP and LT/SUV tires, and dollar sales of undercar and underhood service – and compare those results the month prior and the
While It’s Hot: With the Right Business Approach, Selling Nitrogen Can Pump Up Profits
For the past five or so years, suppliers of nitrogen-inflation equipment have made serious claims. Compared to moisture- and dirt-laden compressed air, nitrogen – a dry, inert gas – runs cooler, does not permeate through rubber as quickly and does not cause rust to develop on steel cords, expensive wheels or tire pressure monitoring sensors.
Maxxis Aims for Growth through Retail Network
(Staffordshire, U.K./Tyres & Accessories) Speaking exclusively to Tyres & Accessories, Maxxis International (UK) Ltd. managing director Derek McMartin has given more details of plans to grow its PCR business in the U.K. by setting up a series of retail ‘Centres of Excellence’ to actively promote the brand to the tyre buying public.
New Wanli UHP to Hit the Market
(Akron/Tire Review) St. Louis-based Zisser Tire has introduced the Wanli S-1089 ultra-high performance tire.