General Tire Expands Pro Fishing Sponsorships
Continental Tire the Americas’ General tire brand has partnered with B.A.S.S., Fishing League Worldwide (FLW) and Major League Fishing (MLF). Additionally, the brand will sponsor four top pro anglers on the Bassmaster Elite Series. Champion anglers Skeet Reese and Edwin Evers will both be featured in General Tire television and print advertising and will both display
Inter, Pirelli Extending Shirt Sponsorship Deal
FC Internazionale and Pirelli are in the process of finalizing a 5-year shirt sponsorship deal that would extend the soccer club and the tiremaker’s partnership. The Pirelli brand has been on the soccer club’s shirt for the past 20 years. Once the deal is finalized, the extension of the agreement to 25 years could make the
Dick Cepek Renews B.A.S.S. Sponsorship
Dick Cepek Tires & Wheels will continue its relationship with B.A.S.S as a supporting sponsor. As a sponsor, Dick Cepek will continue to display its products and provide promotional material at B.A.S.S. events such as the Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series, B.A.S.S. Nation and the Bassmaster College Series presented by Bass Pro Shops.
Goodyear Renews Sponsorship of Cotton Bowl
The Goodyear Tire & Rubber Co. has renewed its title sponsorship of the Cotton Bowl with a multiyear agreement with ESPN and the Cotton Bowl Athletic Association. The renewal will continue the Goodyear Cotton Bowl Classic played at AT&T Stadium in Arlington, Texas, as well as Goodyear’s multimedia support across all ESPN. The Goodyear Blimp
Hankook Extends Sponsorship for UEFA Europa League
Hankook Tire has extended its sponsorship contract with the UEFA Europa League, making the company an official partner of the club competition for another three years until the end of the 2017/18 season. The company will benefit from additional brand exposure including increased perimeter board advertising in the stadiums, and media backdrops during player interviews
Yokohama Continues MLB Sponsorships
Yokohama Tire Corp. will continue to sponsor two Major League Baseball teams in 2015: the New York Yankees and Los Angeles Angels. “The Yankees and Angels have extremely dedicated fan bases,” said Alan Holtschneider, Yokohama’s director of marketing. “The Yankees are baseball’s most storied franchise with 27 Championships, and the Angels are always in the
Falken Signs First Non-Motorsports Sponsorship
Falken Tire Corp. signed its first sports sponsorship outside the realm of motorsports: a deal with the Detroit Tigers. The sponsorship will include Falken brand signage for the entire season on each side of the Comerica Park centerfield scoreboard. “Connecting with Detroit’s passionate baseball fans is one of many ways that we plan on increasing
Pirelli Signs Sponsorship Deal with Tyrexpo 2015
Pirelli has signed on to become the first diamond-level manufacturer/sponsor of Tyrexpo2015 in San Jose, Costa Rica. Tyrexpo, which takes place April 19 through May 1, brings together wholesalers, marketers, retailers, manufacturers and anyone with an interest in instituting or enhancing business connections throughout the Latin American region, according to show organizers. “We are extremely
Kumho Expands NBA Sponsorship
Kumho Tire has amended its multiyear partnership with the National Basketball Association to include Canada. The tiremaker is now the official tire of both the NBA and the NBA Development League for North America. Kumho will extend its advertising efforts and all future activations to all of North America to further leverage the strength of
Brucato Joins AASA as Membership, Sponsorship Director
Ben Brucato will serve as director of membership and sponsorship of the Automotive Aftermarket Suppliers Association (AASA), a division of the Motor & Equipment Manufacturers Association, effective Oct. 13. In his role Brucato is responsible for membership recruitment and retention as well as recruitment of affiliate and associate members and sponsorships of AASA events and
