Continental Tire the Americas’ General tire brand has partnered with B.A.S.S., Fishing League Worldwide (FLW) and Major League Fishing (MLF). Additionally, the brand will sponsor four top pro anglers on the Bassmaster Elite Series.
Champion anglers Skeet Reese and Edwin Evers will both be featured in General Tire television and print advertising and will both display the brand on their truck, boat and tournament jersey. General Tire will also sponsor Bassmaster Elite Series anglers John Crews and Britt Myers.
The brand joins B.A.S.S. as a media partner and will feature print ads in both Bassmaster magazine and B.A.S.S. Times, plus commercials on ESPN2 and ESPN Classic. The brand will also attend four Bassmaster Elite Series events in 2016.
The General brand is also continuing its sponsorship of FLW as an “Official Sponsor.” General Tire signage will be located on all Walmart FLW Tour event take-off ramps and on an inflatable arch near each boat ramp. A General branded boat will also be featured at Walmart FLW Tour events and television commercials.