Kumho Extends German Soccer Club Sponsorship
Kumho Tire Co. extends its sponsorship of the German soccer club FC Schalke 04.
Live at SEMA: Pirelli Adds Trans Am Championship to Sponsorships, Expands P Zero Line
The Pirelli name often is associated with Formula One racing, luxury and design, and the manufacture of customized tires for some of the world’s most prestigious vehicles. But on Nov. 1, the company announced plans to expand its racing technology footprint as presenting sponsor and official tire of the Trans Am Championship, showing an interest
Sumitomo Rubber Signs Sponsorship Agreement with Soccer Team
Sumitomo Rubber Industries has entered into a “platinum” sponsorship agreement for its Falken brand with FC Ingolstadt 04, a team competing in the Bundesliga German pro soccer league. Sumitomo first started sponsoring FC Ingolstadt 04 in 2015. Effective through July 2017, the new deal allows the tiremaker to broadcast commercials on the big screen at
Kumho Signs Soccer Club Sponsorship
Kumho Tire Co. has signed an agreement to sponsor the English Premier League’s Tottenham Hotspur for the 2016-17 season. Based in northern London, Tottenham ranked third last season and includes Korean football star Son Heung-min in its lineup. “The partnership with Tottenham Hotspur, a prestigious club in one of the world’s most popular football leagues,
Kenda Renews Cleveland Cavaliers Sponsorship
As northeast Ohio celebrates the end of the “Cleveland Curse” with Sunday’s NBA championship with the Cleveland Cavaliers’ win over the Golden State Warriors Sunday night, American Kenda Rubber Ind. president Jimmy Yang couldn’t be happier. In a conversation with Tire Review during a private event at the Pro Football Hall of Fame last night,
Nexen Continues Sponsorship of MercedesCup
Nexen Tire Corp. will once again serve as official sponsor of the ‘MercedesCup’, an ATP World Tour 250 series tennis tournament, for the second consecutive year. “With the continued sponsorship of the ‘MercedesCup’, one of the world’s most popular sporting events, we look forward to delivering and building a dynamic brand image of Nexen Tire
Mickey Thompson Renews Title Sponsorship of Tough Trucks Challenge
Mickey Thompson Performance Tires & Wheels will continue to be the title sponsor of the Tough Trucks Challenge, part of the 2016 Lucas Oil 4-Wheel Jamboree Nationals Series. “Mickey Thompson has been a long time supporter of this popular series and the Tough Trucks Challenge,” said Ken Warner, vice president of marketing for Mickey Thompson.
Nexen Renews MLB Sponsorships, Partners with Pirates
Nexen Tire Corp. will continue to partner with the Texas Rangers and Los Angeles Angels and has entered into a new partnership with the Pittsburgh Pirates for the 2016 Major League Baseball season. “Nexen Tire’s dynamic brand image aligns with the image of MLB, which is one of the premier sports leagues all over the
Yokohama Renews Title Sponsorship of LPGA Classic
Yokohama Tire Corp. will return as the title sponsor for the Ladies Professional Golf Association (LPGA) tournament in Prattville, Ala., for the third year in a row. The 2016 Yokohama Tire LPGA Classic will be hosted May 5-8 on the Senator Course at Capitol Hill along the Robert Trent Jones (RTJ) Golf Trail. The tournament
Toyo Continues Tough Mudder Sponsorship
Toyo Tire U.S.A. Corp has extended its partnership with Tough Mudder Inc. and will continue to be the Official Tire of Tough Mudder. With the partnership, Toyo will continue to feature branding on Tough Mudder 10-12 mile obstacle courses across America. During the course, participants will encounter the Toyo Tires Skidmarked – a 10-foot wall
